Soft Tissue Injuries Therapy Effects Health And Social Care Essay

The correlativities between tissues and high frequence sound moving ridges have been studied and suggested as a therapy for over seven decennaries now ( Wood et al. , 1927 ) . Ultrasound has become a really widely used method to handle a assortment of medical conditions from lesions to tumors ( Young & A ; Dyson. , 1990 ) and is used normally for handling soft tissue hurts. The usage of ultrasound for handling soft tissue hurts is over a million at National Health Services ( NHS ) in UK ( Haar et al. , 1985 ) . Ultrasound therapy has become the most widely used intervention for soft tissue hurts ( Speed, 2001 ) . Ultrasound is mechanical quiver of high frequence unhearable sound which gets converted into acoustic energy by mechanical distortion of piezoelectric crystal nowadays in the caput ( Haar, 1987 ) . Curative ultrasound has a frequence scope from 0.75 to 3 MHz. and ultrasound moving ridges of low frequence have higher incursion but are less in focal point, hence ultrasound of frequence 1MHz is recommended for patients who have more fat and besides for deeper hurts and 3MHz for superficial lesions ( Gann, 1991 ) . Phonophoresis and extracorporeal daze wave therapy ( ESWT ) are two ultrasound therapy signifiers used clinically ; phonophoresis uses a medicated unction which acts as a matching media ( Kanikkannan et al. , 2000 ) . ESWT uses higher energy concentration which farther could be modulated with the usage of modified lithotripter ( Loew et al. , 1999 ) . Ultrasound affects the tissues and cell in a organic structure via either thermic or non-thermal physical mechanisms ( Speed, 2001 and Young, 2002 ) . When ultrasound is given to a patient, a portion of it is absorbed taking to heat coevals within the tissues it travels through. The soaking up by the tissue depends on the frequence of ultrasound used and the tissue belongingss like the nature and the vascularization grade. Ultrasound is absorbed more by tissues wit higher protein content as compared to those with higher fat content. In some scenarios the usage of ultrasound gives bio-effects without affecting of import temperature alterations, like low strength spacial mean temporal norm ( SATA ) . To produse the non-thermal consequence in ultrasound, one or more of the physical processs cavitation, standing moving ridges and acoustic cyclosis, are used. Even though ultrasound has become an of import curative facet used in physical medical specialty, the construct of dealingss between biological system and sound moving ridges have non been explained decently ( Bradnock et al. , 1996 ) . Ultrasound is normally employed for redness decrease and tissue fix sweetening in the intervention of soft tissue harm and is most effectual on recent soft tissue lesions ( Hashish et al. , 1986 ) . There are merely some clinical appraisals available to mensurate the efficaciousness of ultrasound intervention in soft tissue harm even though it is widely used. The most common intervention given by physical therapists are for hurts related to soft tissue like those located in joint capsule, corium, sinews and ligaments ( Dyson, 1987 ) . Survey shows that within Britain, physical therapists who use ultrasound for intervention constitute 20 % in NHS and 54 % of all private intervention as in 1985 ( Haar, 1987 ) . The benefits and effects of intervention given does non acquire decently assessed unless there is sufficient scientific and clinical grounds to back up the same. This essay has been done maintaining in head this point in head and is aimed at reexamining the literatures available to measure the effectivity of utilizing ultrasound in handling soft tissue amendss and hurts. This essay is made to reexamine available literatures to measure the clinical and scientific grounds in support of utilizing ultrasound therapy in handling soft tissue hurt every bit good as to place of import countries that could be utilized in future research that could be carried out to develop and heighten the current cognition and apprehension of the topic.LITERATURE REVIEWSAs per Dyson ( 1987 ) , there are three overlapping phases in the fix of soft tissue hurts, viz. early and late ague redness, proliferation and remodeling. Young ( 2002 ) points about an highly dynamic inflammatory stage when a figure of cell s like mast cells, thrombocytes, neutrophils and macrophages come in and travel off from the affected country or lesion site. Harmonizing to the surveies, curative ultrasound has the ability to speed up the fix by interacting with these cells and command their activities ( Young 2000 ) . Harmonizing to a randomized controlled double blinded survey based on an experimental reading on human abdominal tissue conducted by Snow and Johnson ( 2003 ) indicate that the dose of curative ultrasound given to the topics did bring forth anti inflammatory consequence. However, the research worker was non confident sing the consequence and has stated farther that the clinically applied ultrasound was non better than anti inflammatory consequence produced by placebo. Harmonizing to a randomized two-base hit blinded controlled test survey done on topics following a remotion of wedged lower 3rd molar surgically with a entire engagement of 150 topics, Hashish et al. , ( 1986 ) found that the puffiness was reduced significantly in ultrasound group every bit good as placebo group in contrast with the control group which was non treated. It was besides noted that the highest anti inflammatory consequence was attained at the lowest strength ( 0.1 and 0,5 Wcm-2 ) and lowest anti inflammator y consequence was noticed at highest strength ( 1.5 Wcm-2 ) . The placebo group was besides noticed to give similar consequences that were seen at lower strength of ultrasound, which indicates the consequence of curative ultrasound consequence was comparable to placebo every bit good. The research worker besides fails to explicate if the good consequence at low frequence of ultrasound was noticed because of thermic effects or non thermic effects. Harmonizing to Dyson ( 1987 ) , mast cells and thrombocytes get activated and let go of substances like chemotactic agents which have the ability to pull to the injured country polymorph atomic leukocytes and monocytes to originate a fix when there is soft connective tissue hurt. Dyson and Young ( 1990 ) conducted an in-vitro controlled experimental survey on macrophage-like cell line. It was found that uninterrupted exposure to ultrasound for 5 proceedingss at 0.75 MHz appeared to be advantageous as compared to the same continuance for 3.0 MHz exposure, in release of fibroblast effectual substances from cells likely by bring forthing permeableness alterations. This leads to a release of performed mitogenic substances that involves stable cavitation. On the other manus, exposure to 3.0 MHz does look to excite the cell, the synthesis and secernment of fibroblast mitogenic substances go on a small subsequently by the cells normal secernment procedure. Ultrasound has the ability to excite histamine release by degranulation from the mast cell in vitro every bit good as vivo ( Hashish, 1986 and Fyfe & A ; Chahl, 1982 ) . The release of chemotactic agents is besides possible as these are besides present in the mast cells. Due to these grounds, curative ultrasound intervention is effectual if given within a few hours of the hurt. The stimulation in degranulate of mast cells with the application of ultrasound could perchance be due to increase in its permeableness to calcium as a consequence of ultrasound. At this phase of the hurt, the major chemical secreted that modifies the hurt environment is histamine ( Young, 2002 ) . Some surveies carried out by different research workers have besides shown conflicting results for the curative ultrasound in intervention of soft tissue hurts. Harmonizing to Baker ( 2001 ) , small cogent evidence is present to back up that active ultrasound therapy is more effectual in handling hurting or assorted musculoskeletal jobs than placebo. Harmonizing to a survey conducted by Middlemast & A ; Chatterjee ( 2003 ) on effectivity of curative ultrasound in intervention of soft tissue hurt concludes that curative ultrasound is really effectual in handling the status and is even more effectual if applied under 24 hours of the hurt. It farther provinces that there is an appreciable decrease in swelling every bit good with the application of ultrasound therapy. Harmonizing to Binder et Al ( 1985 ) who did a randomized controlled survey on ultrasound effectivity in handling sidelong epicondylitis, if the inflammatory province of the hurt remains for a long period so the response to ultrasound intervention is hapless. Another research carried out by Makuloluwe & A ; Mouzas ( 1977 ) that deals with intervention of sprained mortise joint indicates that ultrasound therapy is effectual in soft tissue hurt. It farther clarifies that the mechanical quivers from ultrasound increases the flow of blood, permeableness of capillaries and tissue metamorphosis. These mechanical quivers are generated by change overing high frequence jumping current generated by an electrical generator in the ultrasound. Nyanzi et Al. ( 1999 ) did a survey on the dosage and clip continuance of ultrasound and found that it had no benefit over utilizing assumed ultrasound in handling sidelong ligament sprains of the ankle articulation. Harmonizing to a survey carried by Bradn ock et Al. ( 1995 ) , low frequence ultrasound had really good consequence which showed instantly after the ultrasound therapy I intervention of mortise joint sprains. A survey carried out by Young ( 2002 ) states that the proliferative period of the healing procedure comprise of cell incursion of lesion, angiogenesis, matrix deposition, hurt decrease and re-re-epithelisation. Low & A ; Reed ( 2000 ) province that this phase of connective tissue model is accompanied by fibroblast of fresh blood vass. Dyson ( 1987 ) states that the proliferation begins after three yearss of the hurt and during this clip the cells are attracted to the cut and fresh blood vass are regenerated. The connective tissue matrix chiefly produces fibroblasts and contributes toward wound contraction. The curative ultrasound when right applied is expected to rush up the fix procedure by impacting the endothelial cells which is required for angiogenesis. The contraction rate can be accelerated by application of curative ultrasound therapy to the hurt during its sensitive phase ( Dyson, 1987 ) . At this phase, contractile myofibroblast temporarily develops and the contraction leads to the decrease in the size of the lesion. Ultrasound therapy may besides act upon the contraction of the lesion via effects from macrophages that in bend accelerates the production of contractile cells in the injured country. Barry et Al. ( 1990 ) carried out an experimental survey based on effects of ultrasound therapy for handling Achilles sinews in mice and noticed that there was an addition in the synthesis of collagen in the treated sinews as compared with the sinew that was non treated and the consequences showed consistence with the addition in collagen synthesis and better strength of the repaired sinew. Dyson and Pond ( 1970 ) conducted a controlled experimental test on pinnule of coney ear and concluded that ultrasound therapy AIDSs in tissue regeneration. They farther added that the most effectual application for maximal tissue regeneration was noticed when pulsed ultrasound was given at 3MHz. they ruled out any the function of thermic effects in regeneration of tissues. They noticed that when ultrasound was applied to connective tissues so a morphological change in fibroblast cells was found that could be associated to the accelerated coevals of the units of molecular constituent of collagen. Dyson & A ; Young ( 1990 ) conducted an experimental controlled survey on lesions in grownup rat ‘s wing tegument after exposing to 0.1 tungstens / square centimeter SAT, and frequence of 0.75 MHz or 3.0 MHz of ultrasound therapy. A really high grade of vascularization was found in the two groups treated with ultrasound than the control group. It besides confirmed that the early stage of fix is accelerated by the usage of ultrasound. But, after 7 yearss of intervention, there was no important difference between the treated and the control group. They besides concluded that ultrasound given at 0.75 MHz. had better consequence than 3 MHz, bespeaking a possible engagement of non-thermal ultrasound constituent. Harvey et Al. ( 1975 ) conducted a controlled experimental survey on human fibroblast and indicated that the protein synthesis in fibroblast could be stimulated by the usage of curative ultrasound. They besides indicated that extremist structural alterations like permeableness alteration which has possible part in stimulation mechanism are besides induced by the intervention. Webster et Al. ( 1980 ) did a in-vitro controlled survey on human embryologic fibroblast and stated that the physical mechanism of cavitation is involved in actuating the synthesis of proteins in fibroblast when curative ultrasound is applied. They besides indicated that the the fibroblast stimulation gets suppressed with the application of force per unit area of 2 ambiance in the irradiation procedure. It therefore suggests that the responsible physical mechanism is nil but cavitation. Dyson and Young ( 1990 ) reported macrophage that generate fibroblast mitogenic factor could be stimulated by ultrasound therapy using the important function played by cell line U937in wound repairing moving as a scavenger cell in the debridement of lesions every bit good as a beginning of of import factors that stimulate the fix. Dyson and Sucking ( 1987 ) performed a randomised controlled test survey on worlds with chronic ulcer andA A foundA that tissue fix is causedA due toA alteration in diffusion rate and membrane permeableness obtained as a consequence of acoustic steaming and warming doing stimulation of tissue fix byA alteringA the clip taken for protein synthesisA .and besides found that cavitationA leads to alter in the protein synthesis by fibroblast. A In the survey conducted by Young ( 2002 ) it is found that remodelling stage of woundA tooks longer or less timeA depending upon theA A A the nature of tissue involved in the hurt as due to injuryA change inA A the tensile strength. collegen content, cellular nature of lesion occurs. Webster et Al, . ( 1980 ) conducted a controlled experimental survey designA and found that collagen synthesis in human fibroblastA occurs due to cavitation consequence obtained by ultrasound application in vitro, diploidA , embryonicA fibroblast of human. .It is besides ascertained thatA addition in tensile strength and granulation tissue formation occurs due to increased collagen synthesis. IncreasedA tensile strength and absorptionA capacity of sinew caused due to applicationA of uninterrupted ultrasound is observedA by an experimental controlled survey done by Enwemeka et al. , ( 1990 ) A who treatedA right tendo-calcaneous of coney with uninterrupted ultrasound.Researcher concluded that high strength sonication is non required to enhanceA A mending strength of sinew. Though this findingA is different for worlds. InA another experimental survey performed by Barry et al. , ( 1990 ) on Achilles sinew hurts in rats it is observed that ultrasound enhances the rate of sinew fix when uninterrupted ultrasound therapy of 1.5 Watt / square metre is applied on rat Achilles sinew. ThisA consequence may be found different for worlds.Critical analysis of the literatureTo heighten the application of ultrasound, specifically concentrating the patient attention for people enduring from soft tissue hurts, a systematic analysis and reexamine all facets of available survey was done. Thi s was carried out in order to happen out if the consequences and effects inferred by assorted surveies done antecedently in the same field render biological principle that could be taken into history for the application of ultrasound for soft tissue hurts. Baker et al. , ( 2001 ) carried out a reappraisal on bio-physical effects of curative ultrasound. The research worker brought frontward the fact that the by and large characterized ultrasound ‘s biophysical effects do non happen in vivo ; nor has the same been confirmed to possess any clinical impact under described scenarios. The survey besides suggests the absence of bio-physical groundss that can function as scientific land for curative ultrasound usage for attention among patients who suffer with soft tissue hurts. However, most of the surveies carried out on the capable affair by assorted research workers have explained the biological effects of ultrasound with the usage of vitro surveies. For case, Webster D F et al. , ( 1980 ) performed an experimental in-vitro controlled survey on primary, diploid human embryologic fibroblast. The survey was carried out to happen the function of ultrasound induced cavitation in the in vitro stimulation of collagen synthesis in human fibroblasts. It was found that collagen synthesis was stimulated similar to general protein synthesis with the application of ultrasound-induced cavitation. Such an extrapolation of consequences that were derived in-vitro to intact tissue behaviour, treated at similar curative ultrasound degree had to be approached meticulously. Prior to this survey there was no other survey to strongly show cavitation in tissues with curative degree of ultrasound that were treated in-vivo. However, it can be commented that cavitation that stimu lates protein synthesis in-vitro stimulation in human fibroblasts might non be aroused in-vivo. Furthermore, application of the consequences from the survey would non be possible on human tissue because of the changing environmental conditions and the existent consequence could seldom occur, when the human organic structures own defensive mechanism takes control. Per Baker et al. , ( 2001 ) , extrapolation of in vitro surveies to in vivo scenarios by allowing for reasonable impact of homoeostatic mechanism of the organic structure and by commanding and supplying similar dose would be a hard undertaking to achieve. Barry et al. , ( 1990 ) carried a research on the consequence of ultrasound therapy on the Achillies tendon fix hurts that was experimented on rats. The research worker must hold experienced issues wile generalizing the rats study on human tissues due to aforesaid issues of differences in tissue constructions, difference in sizes etc. Ultrasound enacts otherwise in different environments, even though all attempts are made by the research worker to supply curative ultrasound dosage during experimentation and license for chairing impact of human organic structure ‘s homeostatic mechanism. Similarly, Young and Dyson ( 1990 ) performed a survey to find the impact of ultrasound on angiogenesis. It was done to look into the consequence of curative ultrasound on new blood cells formation in full thickness, exercised lesions in wing teguments of the grownup rats and was assessed utilizing micro focal X ray techniques. There was no reference of the manner of ultrasound used for the survey – that is whether the ultrasound manner was uninterrupted or pulse. Explanation was non provided by the research worker sing the physical mechanism of ultrasound that was involved in the survey for stimulation of angiogenesis. Further there is a high possibility of job that must hold been experienced during the survey while generalizing carnal survey on human tissues. ADecisionWith the recent promotion in medical and healthcare engineerings, the handiness of relatively cheaper, little and portable handheld diagnostic medical equipments, there has been a wide-spread usage of ultrasoun d for the intervention of soft tissue hurts. Basically, Ultrasound is the usage of acoustic energy that increments cellular protein synthesis by originating cellular activity. At a cellular degree, it stimulates mechanical quivers for micro indulgent intervention at cellular degree with the usage of high frequence sound moving ridges and is really effectual for the intervention of soft tissue hurts, joint conditions and chronic instances. The usage of ultrasound instigates mending of surgical lesions and sores by cut downing puffinesss and handling them with minimum fibrosis and heightening vascularization. Numerous surveies have assessed chronic chapters or the 1s where the intervals have non been mentioned and there are deductions of ultrasound ‘s important importance in the usage of first phases of an hurt. As a affair of pick, to relieve musculus cramp and hurting that will increment tissue extensibility, ultrasound can be conspicuously be used because of its healing effec ts. Ultrasound can besides be used in combination with stretching exercisings to derive optimum tissue length ( Reed & A ; Ashikaga, 1997 ) . In the normal articulatio genus ligament ( Ellis, 1962 ) , and in cicatrix tissue ( Noyes et al, . 1974 ) , the usage of thermic doses of ultrasound has shown lengthening. When the tissue is heated to an appropriate temperature, application of ultrasound increases the opportunity to widen the tissues last for 10 proceedingss, A A A prior to the targeted tissue coming back to normal temperature ( Frankel & A ; Nordin, 1980 ) . It is of extreme importance to do certain that the mechanicalA consequence of low-frequency ultrasound and thermalA consequence of high-frequency ultrasound are maintained moderately good. Perfusion, hurt granulation acceleration, hurt cleaning and metabolic intensification are included under the physiological consequences of low frequence ultrasound. It is notable that optimum curative effectivity of ultrasound can be achieved at dosage ( W/cm2 ) andA dose ( series and frequence of application ) . Mechanism of interconnectedness and coaction between biological systems and sound moving ridges stands to be inconclusive, even though legion outstanding researches have been done to understand the physical, psychological and physiological systems implicated to ultrasound therapy intervention. Although several important trials and surveies have been done in-vitro every bit good as on animate beings to understand the biological effects of ultrasound, ill-defined enigma prevails about the ultrasound therapy action in instances of soft tissue hurts that still need to be ventured into. Similarly, to apologize the biological impacts in usage of curative ultrasound, there are deficient groundss available. There needs to transport out more strict in vivo surveies and researches to cognize these inside informations that can assist to utilize ultrasound in a more optimum mode to handle soft tissue injuries.A ( Word Count: 3371 )

Modern Educational System Essay

I decided to write about education system in Ukraine because I think it is very common problem and because I’m a student as well. Educational system in Ukraine at the present stage is sufficiently complex and hard-to-reach for citizens. Despite the fact that officially education is considered to be free of charges on all levels for children, in reality parents confront series of problems that are not so easy to deal with, unless they have certain savings of money. So for example, parents are obliged to reserve places in kindergartens even before the children are born. Because if you do not do this by the time your child is three years old there will be no more vacant place left. And of course we must not forget that all institutions of preschool educations under one reason or another demand financial contribution for various needs. The same range of problems is applied to school education with distinction that parents are forced to purchase different teaching material on their own in many cases. Another very important subject matter is related to the field of physical activity for children and teenagers. It is well known that for everyone, who is nearly six or seven years old, immovable pastime on the lessons for forty five minutes is nearly a torture and fifteen minutes of break are not enough for proper progress and harmony of such a young and growing organism. But even in spite of this it makes no difference to us and we continue to insist on such unnatural methods â€Å"doctrine of torment† for our children. The question is why? Against the background of this day’s schedule we are confronting the constant cases of children’s overwork and fatal outcomes. The structure of higher education in Ukraine according to its ideology and goals corresponds to the structure of education in most developed countries of the world. It is very important that in March, 2005 Ukraine has joined the Bologna system and became an active participant of development of the all-European space in the sphere of higher education. For today there are 951 higher educational institutions of different levels of accreditation in Ukraine which conduct preparation of qualified experts of more than 500 specialties. But even more difficult tasks are in prospect to be solved in the system of higher education, so as to adjust proximate planed dependence from demand and offer of experts in different spheres of activity. Nowadays in our country we experience luck of teachers, medical workers, and profile engineers in various sectors and in the same time we have overabundance of such professions as economists, lawyers and others. It’s not a secret that education is not an exception, as well as other â€Å"systems† in our country, where we confront corruption. This issue is one of the most problematic and hard-to-solve for Ukrainian population. For example, Prime Minister of Ukraine N. Azarov has signed a decree of the Cabinet of Ministers aimed at improving the quality of IT professionals, strengthening cooperation between business and education, bringing education to the needs of industry and labor market. One of the key barriers of IT industry development is lack of human resources. The level of IT graduates rarely meets the requirements of the labor market today. Lack of practical training, insufficient level of English proficiency, miss of skills working in the team – all lead to the fact that only 25% of graduates are to work in IT industry and this is very low index. Most likely that we lost true value of the word â€Å"education† – is educating, that means to create and give new image or character to people but not impose them with unlimited amount of knowledge and information that sometimes is not only interesting but unnecessary. English word â€Å"education† or Latin word â€Å"educo† in comparison with the Russian equivalent, expose more precise definition of the notion we putting in this concept by nurturing. It is the purpose of education in every country – rising new spiritual and moral generation – this is our ultimate aim. One of the most vivid examples of such a high-quality education were times of imperial Russia in the middle of XVIII century, where upbringing of high level ecclesiastical and ethical patriots was not restricted by place of birth or nationality of the person. The biggest delusion in our times is the false idea of scientific and technical progress. Under the pretence of it specialization of each tendency narrows with every day. Workers of such a limited in profile become easy-to-handle manipulators and with their help it is possible to comply almost every conception without their understanding and â€Å"thinking into the truth†. Integration to another educational system, like most of European countries, the tests structure, leads to these consequences. As specialists themselves say, one of the most serious problems of integration of the Ukrainian system of education in the Bologna process – is unawareness of officials of the current situation in the Ukrainian and European education, as well as the objectives of the Bologna process. The system of education in the former USSR was considered to be one of the best in the world. It was not declared by other countries by variety of reasons; some of the main ones were political convictions and disinclination to recognize its effectiveness in every way.

Explain the Value Proposition and Give an Example

The value of the definition of philosophy: the value of specific things are an integral part of the human brain is everything in the world is divided into two major categories of useful and harmful, from the two major types of specific things in the abstract thinking by the absolute abstract things or meta body, is the world The interaction with all things in general, the interrelated nature and capacity of each specific things that have the universal nature and provisions. Is the value of specific things with the general provisions, the nature and performance.And specific matters, subject and the object, things and events, sports and exercise, objects and objects of interaction and mutual influence, interrelated and mutually reunification is the value of the existence and manifestations. We have observed as the main object of the people and as the living environment and living things interact and influence, can be found on the living environment and their interactions with each othe r on the nature and impact of capacity and found that the value of human beings and the environment.In human terms, the world is to human survival and development have meaning and value of things, the phenomenon of conflicts, the question of the identity of opposites, the world is valuable in the world, all things are valuable things. Value is the value and composition of the negative value of the unity of opposites. Now most people have said the value of which is the object of promoting the survival and development of the main character and ability, is the principal object of which is the positive meaning and positive values.In fact the object of the role and impact of the main survival and development capabilities and value, not only has a positive meaning and value, also has a negative meaning and value, is the positive and negative significance, value and the negative value is composed of confrontation Entity. For example, the value of coal and oil. Coal and oil for human surviv al and development not only has a positive meaning and positive values, but also has a negative meaning and a negative value.The large number of coal and oil exploitation and utilization to accelerate the economic development and improving people's living standards, but also an increase of carbon dioxide emissions, caused by the greenhouse effect, destruction of the natural environment, damage the long-term survival and development of people's fundamental interests. Why do people have to understand and transform the world  » Because the world ith human survival and development of a close relationship, because the world is the role and impact of all things human survival and development of the nature and capacity of the world because everything has its own value. Only through its own actions to rid the world of human survival and development of all living things have a negative meaning and value, give full play to the world and use all things to human survival and development of a positive meaning and value of human beings continue to achieve the fundamental objectives of the survival and development.We in real life the basis of the experience and ability to understand, can quickly determine a thing, the phenomenon of contradictions and problems with regard to the value of the number and value for our brains thinking through how to dispose of the produce of things Awareness of mental preparation for doing a good job.Value judgement is the daily life of every person in the frequency of the highest awareness of thinking is that we stimulate the senses and the impact of the various matters or whether an interest in objects, whether or not to proceed further the understanding and thinking, whether or not to take the body of a prerequisite for disposal . Is the value of natural objects and the general provisions of the universal nature.We observed through a chemical substance with a chemical substance in contact with the chemical reaction, can be found on the two chemical substances involved in a chemical reaction by the nature and capacity of each chemical substances found chemical reaction involved in the relative The proportion found valence. Valence by a chemical substance that is the role and influence of other chemical substances in nature and capacity that such chemical substances with regard to the value.For example, we observed through a chemical substance with a chemical substance in contact with the chemical reaction, can be found on each chemical substance involved in chemical reactions by the nature and capacity of each chemical substances found involved in the chemical reaction The relative proportions and found that valence. Valence by a chemical substance that is the role and influence of other chemical properties and ability, this is another kind of material on the value of the material. Is the intrinsic value of knowledge requirements and components.Is the value of the property with knowledge and ability, any knowledge of h uman existence and development is of significance and value of human progress and development do not have any sense of knowledge does not exist. The value of social consciousness is the inherent requirements and components. Social consciousness of the human brain is the command people in the community life and acts of intention, ideas, ideals, rules, programmes, line and policy. Is the social awareness of the value of the properties and ability is an integral part of social consciousness.Any social consciousness are guiding people how to live in society and acts of meaning and value, not guiding people how to live and act significance and value of social consciousness does not exist. For example: â€Å"the truth. † The truth of the human society, the overwhelming majority of the people's survival and development is of great significance and value of social consciousness. The vast majority of human society and human survival and development is of great significance and value o f truth is the basic feature is the sole criterion of truth.

Analysis on HSBC's Reorienting Strategy from the West to East Essay

Analysis on HSBC's Reorienting Strategy from the West to East - Essay Example 11. Recommendations for HSBC to Help Further 12. Conclusion HSBC Bank’s Corporate and Global strategy Analysis on HSBC's Reorienting strategy from the West to East Executive Summary HSBC is shifting its focus towards the Eastern countries in a much faster pace than expected. Most of the key activities of the bank are now controlled by their office in Hong Kong. Though their London office serves as a main branch, still it is reduced to the position of a ‘branch’ instead of being ‘head quarters’. The promising economy of the eastern countries lures several institutions like HSBC to invest in them. This paper explores the HSBC’s overall corporate strategy, its scope in the third world and the various challenges it faces in the eastern world. The paper puts forward a question whether it is worth taking all these risks as the eastern markets are as volatile as inviting. The study refers to a survey taken in Middle East, analyzes the internal and ext ernal environment of the eastern markets and concludes it would be mutually beneficial for HSBC to reconsider its decision. It recommends investing the same money and effort in the US and European markets than the eastern markets. Introduction HSBC has branches in over 86 countries, with more than 9500 branches all over the world. The Hong Kong Shanghai Banking corporation has the reputation of being known as the â€Å"The World’s Local Bank†. ... crisis of the 2008- 2009 and the European credit crunch, several financial institutions including HSBC are shifting their focus towards the emerging eastern markets. These institutions which were the backbone of the industrial development in the western countries are no longer ready to lend massive amount to the westerners. HSBC’s move targeting the eastern market creates an image that west is winding up quickly making way for eastern countries to gain momentum in the financial field. Economists all over the world pose two questions to HSBC Is the eastern economic growth a mere bubble or a really sustainable option worth enough to be investing billions of money on it? Do the BRIC and the CIVETS countries have enough disposable income, steady political structure and rich people to make HSBC’s move profitable? Shouldn’t companies like HSBC which have earned massive profits from the western market help the western economy by slashing interests in its time of crisis? Is it just on their part to invest all they have gained in the west, elsewhere? The paper explores HSBC’s corporate and global strategy in a detailed way to find the real answers for these questions. The first question is explored by means of various web references predicting the massive growth of the eastern economy. The second question analyzes the vital role institutions like HSBC can play in improving the European credit crunch and in improving the western economy. Corporate Strategy of HSBC Bank The corporate and global strategy of HSBC has always been profit oriented. "In today's world, you can't afford to wait for business. You have to go where the business is† said Michael Geoghegan, the CEO of HSBC bank. The banks corporate strategy is based completely upon this principle. HSBC has always

Ethics and morals Essay Example | Topics and Well Written Essays - 500 words

Ethics and morals - Essay Example Experiencing art evokes emotional responses and heightens one’s awareness. For instance, a song on the radio can captivate and sustain a reflective thought. The esthetic experience is more than merely listening to a song, and one can feel immersed at the moment. Such an aesthetic experience can be used to enhance ones perception and imagination of moral events. The same song may be experienced differently by a second party since perception is dependent on experience. Similarly, moral perception abilities vary from one individual to another and are shaped by the individual’s background and personality. Therefore, learning experiences centered on aesthetics can help in developing moral perception and imagination by providing opportunities to see more subjectively into human situations. I believe the author captures the relevance of aesthetic experience in the development of moral perception and imagination and, therefore, the need to use them in educational ethics for classroom educators. For an educator, such qualities are necessary for solving educational dilemmas and encourages the need to develop these qualities of perception and imagination. The author noted that the aesthetic experience and use of the case study had different responses from the students. The question of the impact of case studies of typical educational ethics in class and aesthetic experiences should be compared and discussed from the students’

Management is an art Essay Example | Topics and Well Written Essays - 3000 words

Management is an art - Essay Example Any company was considered as a machine, the managers were the operators and the workers, merely pawns. Today management has a whole new concept (McCrimmon, n.p. 2007). Suppose a manufacturing firm hires me as a manager. The workers over there used to make 6 units in an hour. After they hired me, I trained them, taught them some new techniques and now they make 8 units per hour. This efficiency in the workers reflects the efficiency of the manager. If the manager is incompetent then the efficiency of the workers does not change, rather in some cases it goes down. Managers take responsibility of what they do. They are creative and analyzing. Managers discover what is unique about a person and then use his unique quality to achieve their goals. The job of a manager is to achieve performance using a person's talent (Buckingham, n.p. 2005). In order to understand how managers work, let us first understand how many levels of managers are there in an organization. Let us take the example of a manufacturing company. In this company there are three levels of management as shown in Fig 1, Appendix A. The top most level is where the President, the Vice President or the CEO is present. These managers have the greatest responsibility because they are sitting on top of the organization. These people set the goals and objectives of the company. As their work is so important therefore they have to have extensive knowledge of management roles and skills. Their decisions are long term; therefore they are responsible for the company's strategic policies. Next is the second level of management. The managers here set realistic goals for the first line managers. They drive these goals from the long term plans their top most management has made. Managers of this level have specialized understanding of certain managerial tasks. Their tactical decisions actually come from the strategic decisions of top level management. The last, but not the least is the first level managers. Their decisions are usually short term, but these decisions effect the long term decisions made by the top management. They have direct contact with the workers on the job, hence they are responsible for assigning them work. An office manager, supervisor and Forman, all lie in this category. They do not have much experience in managerial skills, but they do have a lot of technical knowledge. In our case, they have production knowledge; can troubleshoot, but there might come a point where they cannot do anything, and will then go to the middle management for help. 3. LEADERSHIP AND COMMUNICATION Leadership means to influence and motivate others. In an organization it affects the cost, revenue, earnings, share prices, motivation and engagements. Management is a subset of leadership. Effective leadership ensures effectiveness in organization. In an organization a leader sets direction, puts in effort to influence people so that they may follow this direction. This direction if set by the higher management and it goes towards goal attainment. There are four major functions of management. Planning, organizing, leading and

Quality Management Research Paper Example | Topics and Well Written Essays - 2500 words

Quality Management - Research Paper Example As the head of the Academic Board, I am responsible for the level of quality in the teaching and learning at the UWS. I therefore find it necessary to engage in research to determine a Quality Management Strategy for an improved system of Teaching and Learning in University of West Sydney. The main focus of this paper is the establishment of strategic plan for the implementation of a quality management approach in the UWS. This paper also focuses on implementation of the plan and change management. Among the major recommendations of this paper is promotion of an indiscriminately student-based, quality oriented and feedback based management plan for the teaching and learning program of the UWS. The paper intensely reviews literature and uses critical analysis of facts for clear judgment and accurate recommendations. Introduction Background The University of Western Sydney (UWS) was established 26 years ago. It has a clear mission statement which corresponds with the status which led t o its establishment. The mission is â€Å"To be a university of international standing and outlook, achieving excellence through scholarship, teaching, learning, research and service to its regional, national and international communities, beginning with the people of Greater Western Sydney†. According to the Australian Universities Quality Agency Report (2011), the universities vision was adjusted in the 210-2015 strategic plan. The new vision is aimed at stream-lining the objectives of various departments of the university towards a common vision of â€Å"Bringing knowledge to life in Greater Western Sydney through community and business engagement with our learning and our research† To achieve this, the university needs to establish a Quality Management Strategy for an improved system of Teaching and Learning. Being the head of the Academic Board, I am commissioned to study the current system of Teaching and Learning and establish an efficient and effective Quality Management Strategy designed to boost the existing system of teaching and learning. Statement of the Problem The university has a total of 28,396 students. 11.5% of these students are international students. To cater for the need of this students are a total or 885 Academic staff and 1,278 non-academic staff. As clearly seen for this figures, the university should have clear quality management and assessment mechanisms to manage this great responsibility. Even with the huge number of employees, without an efficient quality assessment technic, they quality of output of efforts of the university is bound to be minimal (Australian Universities Quality Agency, 2011). Australia has made significant efforts in maintaining quality of its high education. these efforts include performance of national audits by a Committee for Quality Assurance in the early 90’s by the national. In the late 1990s, Australia developed a National Quality Benchmarking Manual. The most recent effort toward s assuring quality

Arthur Miller Research Paper Example | Topics and Well Written Essays - 1000 words

Arthur Miller - Research Paper Example As a student in the University of Michigan, Miller pursued journalism as his major but soon changed it to English. This change opened the doors for him as a playwright. During his time in college, his greatest influence was from his professor and lifelong friend Professor Kenneth Rowe (Wald, 2007). Miller’s first recognition came from the first play he ever wrote known as ‘No Villain’ while still studying journalism as his major. This play marked a turning point in Miller’s academics. For this play, Miller received the Avery Hope Award putting him on the map of playwrights. He continued to write even after graduating from college pursuing a profession in scripting. In 1946, he wrote ‘All My Sons’ and this play sealed his status as a scriptwriter and won him the best author Tony Award for its success on Broadway. His other influential works that people appreciate to this day are Death of a Salesman and the Crucible. Crucible got him into trouble with the (HUAC) House Un-American Activities Committee. To this day, his playwright known as Death of a Salesman, can be considered among his best pieces (Fisher, 2009). The House Un-American Activities Committee (HUAC) got interested in the Millers works after the release of the Crucible. Here, Miller had likened them to the Salem witch hunters of 1692. Miller got the idea of the Crucible from his friend Kazan who had betrayed him by naming names in front of the HUAC. Miller then travelled to Massachusetts to a town called Salem to research on the 1692 Witch trials. Miller's friend, Kazan, testified and named him as part of the eight people in his list of people in the Communist party. This in turn, increased the HUAC’s interest in him. Despite him overcoming HUAC’s accusations, the HUAC’s actions significantly affected Miller's life (Wald, 2007). Miller’s personal life was also in the limelight after his marriage to his second wife Marilyn Monroe. Monr oe was an actress and her life had been the object of intense scrutiny by the public. He married Marlin in June of 1956 after he ended his first marriage to Mary Slattery. Miller and Slattery had two children. Miller had met Monroe in 1951 and had an affair with her. After this affair, they kept in touch. His marriage to Monroe coincided with his tribulations with the HUAC, of which Monroe accompanied him. However, these trials put Monroe's career at risk because of the accusations made against Miller at the time. The HUAC had found Miller guilty when he refused to name other people who supported Communist activities. This led to Miller’s US passport to be revoked. The judge’s decision became overturned by the appeal courts on grounds of misleading the witness. This can be based on the fact that Miller had made a deal with the judge to appear before the court which had subpoenaed him earlier to testify without naming any other person (Fisher, 2009). He buried himself i n his work. ‘The Misfits’ was the film he wrote of which Marilyn his wife was starring. Before its debut in 1961, the couple divorced. Miller remarked that, during scripting of the movie, he underwent one of the most undesirable instances of his life. The death of Monroe also cast some light back on Miller because she died just nineteen months after she and Miller had divorced. Monroe died from a drug overdose. Miller moved on to his next wife who he remained married to till her until his death in 2002. Inge Morath was a photographer by profession. Miller and Morath had two

Assessment Management Case Study Example | Topics and Well Written Essays - 1000 words

Assessment Management - Case Study Example Initially when application deployment used to take place in most companies, the process was a long, tedious and expensive one. Not only would it consume a lot of resource, it could also take years and end up producing unsatisfactory results. Instead, today more and more companies are opting for software as a service option. There are various other benefits of using the SAAS model. It ensures accuracy of data and information recorded and conveyed around. Because, the responsibility of the application is outside the company it alleviates the management of the need for more corporate applications. (Laudon K) While the companies benefit from low cost of implementation of this model, there are some disadvantages that vendors might face. First of all the investment of the vendor can be heavy. He has to build an entire network infrastructure through which the application has to be hosted and delivered. He will also have to ensure that the application is available at all times, it is secure and ensure privacy of customer related information and lastly, ensuring that users have access to latest releases of the software. These aforementioned issues and their solutions are not only time consuming but also costly. Q2: What are some of the challenges facing Salesforce as it continues its growth? How well will it be able to meet those challenges? Sales force faces many challenges. The biggest challenge for the company comes in the form of its competitors. It has to counter the influence of its competitors who are on prying Sales force’s success and trying to replicate it. Some of the bigwigs in the industry who have tried their hands at it include Microsoft, SAP and Oracle. Each of the aforementioned companies has taken out their own subscription based models of the CRM. Then there are smaller companies like Net Suite who have also tried their hands in this market. Industry analysts have already predicted that Microsoft could deride the sales of Salesforce but provide them stiff competition through their available on-demand CRM product. This is because Microsoft has an already established customer base and it would be offering the product at half the price of Salesforce.com. The second challenge that confronts Salesforce is expansion into new areas. It needs to explore and develop business products for other areas as well. The third challenge that Sales force faces is availability. The success of Salesforce depends on its ability to satiate its customers by ensuring that the software is available at all times i.e. 24*7. It will be quite a challenge ensuring that the software is available at all times. Salesforce is keen on countering the challenges it is faced with. It has partnered with Google Apps and is using its services of Gmail, Google docs; Google Talk and Google Calendar to assist its customers accomplish more tasks through the internet. The partnership is also going to act as a buffer to counter Microsoft and both companies are hopeful that it will further galvanize the growth of this on demand software. Another big step to counter challenges is the introduction of Force.com application through which its customers can download above 800 software applications. Qs 3: What kind of businesses could benefit from switching to Salesforce and why? Small and Medium line business can draw a lot of benefits and advantages from switching to Salesforce. This is because these businesses have a huge dearth of resources, capital and

Felkris Alumni Tracer Essay Example for Free

Felkris Alumni Tracer Essay Situation Analysis Every year students were graduating in Felkris Academy. As they graduate, they leave their school; others might have no longer updates regarding their school for they are now in abroad for their work. As students, they still want to keep in touch with their alma mater. It is really difficult for the school to search for their graduates for they are scattered to the different parts of the world. That is why we have what we call alumni association. Alumni Association was founded to promote fellowship among graduates, former students, faculty and staff members of Felkris Academy for its development and well being as an educational institution. It is founded to provide support service to the school, and one thing more is that the alumni will be a great source for fund raising of the school for the benefit of the students in the form of scholarship funds. So tracking of the graduates is important. Tracking can provide concrete evidence that will enable the boards and the wider public to evaluate a schools most important productits graduatesin important ways. For easy access to the graduates of the school, the researchers are to study a web-based tracking system for Felkris Academy. It is web-based so that it is easy for the graduates and the school to have communication with each other anytime and everywhere in the world. Every graduate can still be updated to what is happening to their school, how far did the developments have undergone after they left the school, the academic status and many more by accessing the system through the web. The reasons for maintaining contact with alumni include networking for current students to obtain internships and professional positions, meeting requirements for accrediting agencies, and determining how well the program prepared the graduates for their professional careers. In order to strengthen graduates ability to move theory into practice, graduate programs need to stay current on professional practices. To determine what current practices are and to aid in evaluation and planning, documented information should be obtained from both alumni and professional organizations. Conceptual/Theoretical Framework In this era, where advancement is become the part of the each and every field of life and time become the one of the important element of the success we want to do things or everyday jobs with more fatly as ever. Here role of information system can’t be ignored doing things faster, doing things better, and doing thinks smarter these all traits are possible just because of two words, Information system. Alumni Tracking System is one of the examples of information system. To get contact with the old students and to provide the assistance to this old student for their future progress in all field of life and maintain the record of the passing out students. Alumni Tracking System helps to do what is mention above. According to Quimbita, Grace,1989-09-00 from ERIC Clearinghouse for Junior Colleges Los Angeles CA. Student tracking systems enable increasing numbers of community colleges to respond to external demands for accountability with tangible measurements of student progress and institutional outcomes. Several recent trends have prompted interest in monitoring student progress throughout college and into their professional lives. Bers (1989) argues that increasing emphasis on marketing, accountability, communication with students, and internal competition for students all serve as catalysts for the development of tracking systems. Bers identifies six stages in the student flow process that should be monitored by a student tracking system. AwarenessIn this stage, the prospective student learns about the college for the first time. Mass mailings to homes or businesses, advertisements in the media, and public information sessions are useful in making potential students aware of the college. InquiryMechanisms for maintaining personalized contact with prospective students should go into effect as soon as the individual makes the first inquiry about the college. The individuals name, social security number, and program interests should now be on record. EntryThis stage involves formal application, admission, first-time registration and enrollment, and increasingly, assessment tests, orientations, and advisement. ExperienceMost tracking efforts currently concentrate on this stage, gathering information on students as they take courses, fulfill prerequisites, pass, fail, or withdraw from courses, take advantage of support services, and work toward their goals. CompletionAt this stage, students leave the college with or without achieving their educational goals. Follow-UpBecause community college students commonly stop in and out, alumni can also be considered an important pool of prospective students. Maintaining contact with alumni after they have left the college is important in evaluating educational outcomes in terms of employment or transfer experiences, and attracting former students back to the college. Tracking systems can be developed for practically any stage in the student flow process. Cochise College in Arizona has a tracking system within its admissions office that monitors the awareness, inquiry and entry stages (Barrett, 1989). The Los Angeles Community College District in California and Arapahoe Community College in Colorado each have tracking systems which focus on basic skills assessment and monitor the entry, experience, and completion stages (Voorhees and Hart, 1989). Additionally, tracking designs are possible for underprepared students (Smittle, LaVallee, and Carman, 1989) and other special groups, such as displaced homemakers, single parents, learning disabled, and hearing impaired (Gay and Boukouvalas, 1989). Research Paradigm Input ProcessOutput I. ICT Resources of Felkris Academy a. The researchers intended to develop a web-based system in tracing the graduates. Particularly, this study will be significant for the graduates of Felkris Academy. It helps the graduates to be still connected with their graduate school for long term mutual benefits then to their fellow graduates as well and to remain the part of their school even after the study likewise with the teachers. Moreover, this study will help the graduates to still notify or be updated to the some important events of the school and also can participate in the seminars, academic and extra curriculum activities so that alumni knowledge remains up to date. Statement of the Problem This study aims to answer these questions: 1. What can be done to make alumni participation/involvement easier? 2. How can we keep a current database of the alumni? 3. How to maintain continuous contact with alumni? Definition of Terms Beta Testing the second phase of software testing in which a sampling of the intended audience tries the product out. Hardware is a general term for the physical artifacts of a technology. It may also mean the physical components of a computer system, in the form of computer hardware. Software refers to one or more computer programs and data held in the storage of a computer for some purpose. System Implementation The installation of a computer system or an information system. The use of software on a particular computer system. Tracking System is generally a system capable of rendering virtual space to a human observer while tracking the observers body coordinates. Web-based refers to those applications or services that are resident on a server that is accessible using a Web browser and is therefore accessible from anywhere in the world via the Web.

Understanding Food Health Nutrition And Diet Media Essay

Understanding Food Health Nutrition And Diet Media Essay Good nutrition is vital to good health. With such multiculturism and modern society, food has established to be much more sophisticated and in variety. Our world is swept away with not we eat as a normal food but it has been triggering our taste buds by colourful advertisements. Although minority of people in uk may eat well but most of them from backward and disadvantaged society care less about how they eat. Poor nutrition is the major problem in our country, unhealthy diet and physical inactivity, have produced to the growth of obesity in our country. The purpose of this assignment is to create a difference between food and diet and similarly it includes how the media representation has affected our lives with unhealthy choices and the impact on health wellbeing. The assignment reflects on the policy of food manufactures which influences the range and quality of the food consumed, and furthermore we will focus on unhealthy eating habits which have lead a threat to different kinds of diseases in Uk. Background As food industry is rapidly growing we will focus on how early advertisements for foods had helped in changing the way of food we eat. The word advertising is acquired from the French advertisement which is also said as a giving attention or broadcast. The aim of the advertisement is to publicly convey the information through mass communication. Advertising brings focus to variety of products such as consumer products, including food which is also a major consumer of advertising. Advertising depends on individual manufactures or as in a group and by wholesalers,retailes and distributors According to the long history of advertising, modern advertising began with discovery of printing in the sixteenth century. The early advertisements for foods which were implied those for books, medicines, cures and remedies meant to be for foods and drinks that were first dominated by upper class people. The English first reported coffee in 1652,chocolate in 1657 and tea in 1658. there was no significance expansion of print advertisements until the eighteenth and nineteenth centuries. The growth of the advertisement began to spread by changing and developing trade patterns especially the rail network and the improvement of roads, therefore the improvement of transportation granted the expansion of extended regional and national trade  networks. As  the goods and products began increasing they had to be more efficient and effectively distributed and marketed. The early stage of advertisement included the print media, the spread of literacy, newspapers and magazines ,after 1850 ,t he development  stimulated. In  the last hundred years that advertisement has developed in a major industry. So it has become important that it is the core to the production of general communications and provides the commercial basis that qualifies to exist. Understanding Food, Health, Nutrition and Diet Food Food can be defined as the any substance that provides the nutrients necessary to maintain life and growth when absorbed. However when most of the animals feed, they repeatedly consume foods necessary for their wellbeing but in humans, however, do not eat .they eat. Over the last 100 years the society has believed that the apart from supplying basic energy ,food has very little sustain on physical and mental health .food then, is something very powerful rather that of mere nourishment ,it forms the significance of the very being. Health Health comparable to love or joyness is hard to explain or basically impossibly to measure. According to WHO (World health organisation),health is defined as a state of complete ,physical ,mental and social wellbeing and not merely the absence of diseases and infirmity. This definition of health has a whole dimension of meaning on how we understand health. Our health is affected by how we choose to live our life and these aspects of life depends on mental issues ,significance such as climate ,our intake in nutritional food ,comfortable shelter, clean air to breath and pure water to drink and socially how much we are connected with our family, friends and in our workplace. Health is how we take decisions in our daily life, sometimes the social and physical environment present obstacles to making healthier choices. Health is not something that happens miraclously.There is three main things to remember about health. Being free from symptoms of disease and pain as much as possible. Being active ,able to do what you want and what you must at the appropriate time. Being in good spirits and feeling emotionally healthy most of the time. Nutrition Nutrition is the study of all the intercommunication that occur between people and food. It includes the understanding which nutrients we need ,where to find them in food ,how they are used by our bodies,and the result they have on our health .It s also considered the other factors such as society ,culture, economies and technology, which are involved in maintain and choosing the food we eat. we do not eat specific nutrient,we eat food and we choose the right amount of combination of foods and thus our diet provides all the nutrients we need to stay healthy and if we choose a poor amount of food in our body the essential nutrients will be missing in our body   but however to maintain the right nutrients it can be very challenging and difficult because we eat for many other reasons but we do not eat thinking that we need nutrients to maintain a good diet . There are over 40 different nutrients important to human life. We need to consume these nutrients in our diets because it   is not made by our body and it cannot be made in large amounts to get healthy. Different food contains different nutrients depending in amounts and combinations. Nutrients provide three basic functions in the body. Some nutrients provide energy, some provide antibodies and some provide structure. Each nutrients has its own unique way of performing all these functions and all the nutrients together are needed for growth, to maintain and repair the body and to allow us to reproduce Diet Diet is the right amount of food we eat according to our bodys resistance. Once our nature of diet is determined, it is important to develop and control of what we eat .this is important because to provide enough energy as well as balance our metabolic needs . Although we have the right amount of our nutrients it is important to have a balance diet. As for the formal routine of our meals which is three square meals depending on what we eat in our breakfast, lunch and dinner but many of us end up eating much more than how much we have to eat . we indulge ourselves with several snacks or treats thorough out the day depending on our food and energy .the pattern of eating has been changing thus to maintain of body nutrients we need to have a   balanced diet and approach to healthy eating. Life style and behaviour Early childhood is considered the most important stage of the development. Healthy early child development includes the physical. Healthy early child development includes the physical, social (emotional and language) and cognitive behaviours each of which is equally important . our early childhood stages of influenced by wellbeing ,obesity, or stunting ,mental health, heart disease,literacy and numeracy criminality and economic participation through life.   The relationship between lifestyle and health is regardless of understanding the consequences and of personal decision making and patterns of behaviour that have tremendous effect on health and on the nations economy. The range of other behaviours that adversely affect health is tremendous. Our dietary behaviours such as consumption of fat ,sodium, and sugar ,leading to an epidemic of obesity   and associated problems. Fast food has donimated the cycle of food industry .the cheaper price and tasty way of changing   how eat .it is impossible to count and focus on how to check the intake of carbohydrate and fatty food . on the other hand if we talk about exercises , it is yet very essential to at least jog or walk a mile everyday to reorganise our body but because of growing number of facilities and remedies were prolong to give ourselves some time, so should we blame on modernisation? We have easily coped with modern society and its technology .many researchers has revealed that t oo much spending time on for example television can cause harmful illness as it has less physical activity. These days children has no outdoor activities because they are lured in computers, video games and mobiles. Difference between Food and Diet food diet Provides nutrients(proteins, fats carbohydrate, minerals) Habitual eating Origin from plants and animals Maintains body nutrients Two methods Hunting, gathering and agriculture Restricting over eating according to our height and weight Consists variety of such as vegetables, meat and dairy products Healthy lifestyle   Nutritional requirements Proper nutrition is a very essential to our body because it keeps or body functioning normally. Our body cannot function on its on it needs nutrients from food to transfer all the energy we need and the nutrients is obtained from our diet therefore our body will store them . Nutrition also targets on how diseases, conditions and the problems can be prevented with a healthy diet but moreover it helps in recognizing certain diseases or problems such as poor diet ,food allergies and other metabolic diseases. A well-nourished body equally distributes all the nutrients in the food to all parts of the body. Nutrition is categorised in two ways macronutrients and micronutrients, both has a vital role to providing the right amount of nutrients. Macronutrients consists of carbohydrates, proteins and fats where as micronutrients includes minerals, vitamins and water. Advantages and disadvantages of processed food Food processing is the process of changing raw food materials into more readily usable form. Its advantages and disadvantages are: Advantages: 1. We get food materials out of season. 2. It prevents spoilage of food stuff. 3. It enables the availability of food material at distant places. 4. Storage period increases. Disadvantages: 1. Processed food-stuffs often lose nutrients. 2. Milled and polished rice results in loss of iron and vitamin B. 3.   There is loss in weight and nutrients. 4. The original taste changes to some extent. Function of food advertising Advertising has plays an vital role and has number of functions. it  is meant to launch new  products. It  is used to increase the sale of the products that are already established in the marketplace. In 1956 the advertisement for the biscuit company ,manufactured by Cadbury caused a high increase in its sales.the main function of advertisement is to promote the growth of the product.with higher incomes,fancy eating and changing drink makes a competition in the marketplace to regain its market strength. Costs of Advertising Plenty of money is being spend for food advertising. In Great Britain in 1999 the top food advertiser was Mars, a confectionery firm, which spent $99,488,921 ( £63,629,000) on its advertising; the second, spending $82,966,590 ( £53,062,000), was Kelloggs (GB), followed by the supermarket chain J. Sainsbury with $76,846,990 ( £49,151,000). The top brand was McDonalds fast-food restaurants, which spent $66,260,524 ( £42,379,000). Other highly advertised brands include the other fast-food restaurants, Kentucky Fried Chicken $19,279,797 ( £12,331,000) and Burger King $17,604,550 ( £11,259,000). Among the high food advertisers were supermarkets that promoted both their stores and their branded products. Sainsburys was the top supermarket brand ($45,528,848, or  £29,118,000) followed by Tesco ($28,564,912, or  £18,286,000), then Asda ($25,034,171, or  £16,010,000). As these figures suggest, not all foodstuffs are advertised to the same extent. In Britain in 1999, highly advertised foods include cereal products, confectionery, ice cream, potato crisps, snacks and nuts, margarine, lowfat spreads, and cheese. By comparison, small sums are spent on herbs and spices, excluding pepper and curry. Advertising-to-sales ratios vary greatly between products. For herbs and spices and fresh vegetables the figure may be as low as 0.06 percent and 0.07 percent respectively. Many foods had less than a 1 percent ratio. Intensive advertising at 11.31 percent was noted for cereals. Generally, advertising of food products shows a lower percentage of expenditure than that of other products, including alcoholic drinks and tobacco source:  http://www.answers.com/topic/advertising-of-food Advertising Media Food is advertised through a number of channels. As new technologies have become available, the opportunities for advertising have enlarged. A number of these are especially important. Newspapers and magazines have long been a significant vehicle for advertising. Newspapers in Britain published advertisements in the seventeenth century, and, as the provincial press expanded, greater opportunities became available for food advertising. In the later nineteenth century, magazines increasingly started to carry advertisements: In the United States in the 1930s, some 20 percent of products advertised in the major print advertising media of womens and domestic magazines were for food and drink products. When radio networks were discovered(in 1926 and 1927 in the United States), they used advertising to bring in cash flow. Food and drink manufacturers sponsored programs and also advertised their products in short commercial breaks. In the 1950s television introduced a further medium that owe s its effectiveness to the wide range of means that can be used to promote a product: moving pictures, sound (voice and music), and the written word. In the late twentieth century the introduction and extended use of the World Wide Web and e-commerce had an enormous initial growth. In the United Kingdom, growth rates for online marketing since the mid-1990s have been consistently well in excess of 100 percent, year after year. Internet advertising is undertaken through a number of means. In the year 2000, the majority (81 percent) of advertising took place through banners, and small numbers through sponsorship (9 percent), classified advertisements (7 percent), and other means (3 percent). Internet advertising includes sites from manufacturers, product manufacturing boards, supermarkets (which allow for online shopping and home delivery), and food enthusiast sites (for example, for British products in the United States). Other media have provided further means of advertising food. Billboards and hoardings were first used for this purpose in Britain in the 1890s and are found over a wide geographical area. Light displays in cities, such as those for the carbonated drink Irn-Bru in Glasgow and Coca-Cola in London, have presented advertisements as visual images within central cityscapes. Buses and electric cars (especially since the 1890s in the United States) have carried advertising, usually on their sides or rear. Manufacturers advertise their products on their distribution vans; some also have special promotional vehicles that they use in campaigns where they take their product to public places or special shows to advertise it. Sponsorship of major public popular and sporting events is undertaken by a number of manufacturers. Flora margarine, made from sunflower oil, which is high in essential polyunsaturated, has been the sponsor of the London marathon in the late 1990s; the Bells open golf champio nship is sponsored by Bells, the whiskey manufacturer. Advertising and promotion of foods is undertaken within the retail industry. Fancy displays draw attention to one or a range of products. In Britain, displays from the 1860s included decorative tins with hinged lids developed by the biscuit manufacturer Huntley and Palmers of Reading. As self-service supermarkets developed, largely after World War II, products could be displayed to draw special attention to them. Three-dimensional displays promoted a single product or a range, and tended to be developed by manufacturers. Supermarkets sometimes hold special testing events where customers can sample a product, thereby encouraging them to buy it. Food is also sold in special promotional packets, sometimes at a special introductory price or a special promotional price. These may hold a sample of the product that can be packaged in a way that reflects the packaging on the regular-sized product. A range of temporary material is distributed to food wholesalers and retailers by manufacturers and others involved in processing and distribution. Some of this, including calendars, pens, and pads of headed note paper, is intended to remind the consumer of the product on a daily basis. Coupons, which allow the consumer to receive a discount on the product when they present one to a retailer, are found in a range of print media, especially newspapers and magazines. The medium that is used to advertise a product is selected for its appropriateness to that product, the nature and scope of the advertising campaign, and its desired target audience. Each medium has its own values and qualities. When television started to become widely adopted in Britain in the mid-1950s, Birds Eye decided to use this new medium to advertise its frozen food products. The company was aware that families with televisions were more likely to be interested in new ideas such as Birds Eyes products. At that time it was recognized that there was a potentially large market for frozen food, which was a relatively new phenomenon. In the 1920s daily newspapers were best suited to advertise foods and other products that were bought on a regular basis. Magazines that were to be read by a particular social class or group carried advertisements for foods and other products that would likely be consumed by them. Advertising Targets Much food advertising is targeted at women, the main buyers of food in the household. As children are recognized as important persuaders in that process and as they may accompany their mothers to buy the family food, advertising is also targeted at them. Recent studies of food advertising in South Africa show the need of advertisers to monitor social changes because food advertising, like advertising in general, reflects social and cultural trends, values, and attitudes. Cultural differences are also reflected in advertising. Chinese television advertisements tend to signify family values, tradition, and technology, whereas themes in American advertisements tend to symbolize the importance of enjoyment, cost savings, and individualism. With the emergence of global culture, specific values such as global cosmopolitanism and modernity (often symbolized by the hamburger) will be spread around the world. Food advertising reflects changing food tastes, diet, and dietary habits. The extent of the references to nutrition, health claims, and weight loss has altered in advertisements in recent decades. Research has indicated that in the United States from the 1960s to the 1980s there was an increase in references to health and weight loss in advertisements for hot and cold cereals, bread and cake mixes, frozen and pre-prepared entrees, peanut butter, canned and instant dry soup, and carbonated beverages in a range of womens magazines. There was a significant rise in health claims in the 1980s, higher than in the 1960s, and the percentage of diet claims that appeared in food advertisements in the 1980s was significantly higher than the percentage reported in the 1960s and 1970s. At the same time, between 1960 and 1980, there were substantial decreases in claims of quality, taste, status, and consumer satisfaction. These may have resulted from changes in womens consumption and dieting behav ior and the increased demand for food that is low in calories but high in nutrition. Concerns about increasing prevalence of obesity in the United States and campaigns against fast-food artificiality-both within the United States and beyond-will likely influence food advertising. SOURCE http://www.answers.com Brand Names Central to the advertising of food is the promotion of brand names and trade names that distinguish between one manufacturers product and that of another. As the survival of these names depends on advertising, some brands and trade names have large advertising budgets allocated to them so that they can maintain their status as products and their place in the marketplace. Brands and trade names arose in the nineteenth century as a response to increased production and the need to efficiently and effectively market products. Brand names started to be promoted in the 1870s, after which their use spread quickly. Significant increases were especially noted in the early twentieth century. Even after they were rapidly adopted, the extent of their use varied geographically and throughout time. During World War II, when widespread restrictions caused materials and food shortages, brand names were abandoned in Europe and were replaced by utility products. They came into operation again once pea cetime conditions were restored. In some cases this was not until well after all controls on food and other raw products were lifted. Especially developed in Western Europe, brand names were, however, prohibited in Eastern Europe. Source http://www.answers.com Impact on health and well being   As we all know the effects of advertising on our lives but lets focus on how much damage it has build in our lifestyle. Large amounts of money are spent in food advertising but as we buy them it all ends up in costing our money as well as our health. In uk obesity is rising in vast number, but there is one reason that is very important is over eating and eating unhealthy food such as junk food, processed food is creating more problem than any other reasons. We are so much brain washed by the advertisements that we spend lots of money just to satisfy our needs and wants.   The childhood obesity is a serious public health problem .Food industry targets children and youth thus leading to body dissatisfaction, eating disorders, depression, bullying and low self-esteem. Obese children has many chronic illnesses such as diabetes,asthma,cancer and other cardiovascular disease but there can be many other psychological and social distress as well but although advertisements do not control on how much we spend and how much we eat it is basically the foods are getting cheaper and more tastier. Conclusion Food advertisement is nor good or bad but how much it has influenced on our health and diet has raised concerns. Food product choice is overwhelming as well as TV commercials and print advertisements has been increased in unhealthier choices. Everything is advertised from food to other materials. As we are lured into buying the food products it has been very difficult to cope with the health problems .Children and women are the main targets because it is very convincing and exclusive. It is not only important to realise that health can be deterioted by our personal choices but as giving ourselves a little bit of time and having a healthy lifestyle. We all seem to be aware about the consequences about the diseases but simple steps can change on how we choose to live our lives. physical activities, healthy food, social interaction ,comfortable shelter and good sleep are some examples that can change our health , therefore we should always control our stress level and try to maintain a healthier choices.