Friday, August 28, 2020

Influences of Innovation at Apple Inc Case Study

Impacts of Innovation at Apple Inc - Case Study Example The current contextual investigation harps on the creative highlights of the business at Apple Inc. The conversation initiates from its absolute starting point and finishes with the contemporary methodologies and business of the firm. Apple Inc., (Apple) is a US - put together worldwide organization that concentrations with respect to structure and assembling of customer gadgets and firmly related programming items. The organization was built up in Cupertino, California on April 1, 1976, occupied with planning, creating, selling and supporting a wide scope of PCs, compact media players, cell phones, PC programming, PC equipment and equipment frill. Till 2007, the firm opened around 200 retail locations across five nations and one online store through which equipment and programming items are being sold (Retail Stores). In the year 2008, the firm was granted the best corporate entertainer composed by the acclaimed business magazine, Business Week. (Best Performer Award 2008). Mac began its advancement venture with its first Apple PC in the year 1976. After that the organization presented the Apple II microcomputer on April 16, 1977 and it was unique in relation to its significant adversaries, the TRS-80 and Commodore PET, essentially due to its shading designs and an open engineering. In 1983, the organization presented the Lisa, the principal business PC to utilize a Graphical User Interface (GUI). In the mid 2000s, Apple extended its attention on programming and included proficient and shopper video, music, and photograph creation arrangements so as to advance its items as a computerized center point. Apple built up its own working framework to run on its equipment, for example, Macs, Mac OS X and Mac OS X v10.5 Leopard. Mac likewise freely created PC programming titles for its Mac OS X working framework. Apple likewise offered a scope of expert programming titles. On May 19, 2001, Apple propelled its first official Apple retail locations (Appendix I) in Virginia and California and kept on setting up more stores in the US and different nations. Mac retail locations are a chain of stores claimed and worked exclusively by Apple Inc., managing in PCs and purchaser gadgets. On October 23, 2001, Apple presented the iPod computerized music player outfitted with a 5 GB hard drive and a monochrome screen. The current models can stockpile to 160 GB and show video, mess around, and bolster a wide scope of outsider extra gadgets. Macintosh included new models of iPod(R) contact, after the accomplishment of the iPod contact (Appendix II) propelled in 2007. Another imaginative achievement in the dispatch of Apple items was the Apple iPhone. It was presented by the organization in late June 2007 at the top cost of $599 with 8GB and a less cost of $499 with 4GB. iPhone (Appendix III) was one of the most foreseen electronic gadgets of the decade (Apple Inc History). AppleCare is a client care program structured by the organization to address the issues of people and organizations. Furthermore, there are various online assets inside the AppleCare Support site that give significant data and directions. Apple's self-overhauling account program is intended for organizations and organizations - for

Saturday, August 22, 2020

Critically assess the use of environmental principles in environmental Assignment

Fundamentally survey the utilization of natural standards in ecological law - Assignment Example At present, the rules of the universal natural law have a basic influence that forces extensive effect upon the thought of economical turn of events. Natural assessment is very basic for maintaining the practical advancement of society just as helpful for setting up important laws identified with condition. Aside from the factor of a worldwide temperature alteration, the part of environmental change additionally contributes to a great extent after influencing the indigenous habitat by a more prominent degree. Since the year 1960, a few naturalists took critical activities for diminishing contamination, tidying up the squanders, actualizing severe laws for each person of various country, limiting wastage items and presenting recyclable materials for the assembling of new items. In the year 1969, United States National Environmental arrangement Act alluded that each cultural part should adhere to the natural laws so as to moderate the effect of a worldwide temperature alteration. The s ignificant explanation behind building up the universal ecological guideline is for tending to social just as natural factors that have been considered as the main driver of an unnatural weather change. By taking into concern the present natural circumstance, it has been evidently seen that there has been exceptional increment of contamination because of tremendous growth of transporter vehicles and mechanical squanders. So as to make control of all these ecological angles, legal counselors and different earthy people execute certain efficacious natural standards so as to make mindfulness about safeguarding the nature inside the network individuals (University Corporation for Atmospheric Research, 2012). This paper expects to fundamentally evaluate the execution of natural standards in ecological law concerning distinctive noteworthy viewpoints. These perspectives incorporate the various standards identifying with ecological law, natural guideline and insurance alongside universal a nd European Environmental Law. Standards of Environmental Law Polluter Pays Principle The ‘Polluter Pays Principle (PPP)’ is considered as a strong rule concerning the ecological approach. This arrangement suggests that network individuals must take intentional activities towards forestalling the expanded degree of contamination. The significant goal of the ‘PPP’ is to disguising the outer exercises of condition so every network individuals can turn out to be very cognizant towards keeping up the neatness of nature. The standard of global natural law was started in the year 1972 and it is suggested by ‘Organisation for Economic Co-activity and Development (OECD)’. OECD is perceived as a chamber that set up the rules concerning worldwide ecological law. The gathering expressed that these rules ought to be executed for allocating the costs that are brought about for the counteraction of contamination. In addition, the board presented just as exec uted certain vital activities with the aim of appropriately using the restricted ecological assets (Lucia, 2010). The center importance of the PPP is that any polluter ought to acquire the expenses according to the shield and the control

Business Ethics and Corporate Social Responsibility Essay - 2

Business Ethics and Corporate Social Responsibility - Essay Example GSK acknowledges that the presence of unsafe pharmaceutical synthetics in the earth is the basic zone to be taken a gander at thus GSK is performing further logical analysis for understanding the issues so as to manage the worries. Along these lines GSK guarantee that their items don't influence individuals, condition or the sea-going life. GSK have mastery information about the concoction and organic mixes and along these lines the chance to imagine new items without influencing the earth. The organization has a profound learning in concoction and natural qualities of pharmaceutical mixes and therefore has the mastery information about the ecological effects of the pharmaceutical mixes. GSK additionally performs pharmaceutical hazard appraisal projects to assess their situation as for the current administrative prerequisite just as the Global Environment. They normally update the natural testing conventions as their insight and testing strategies extemporize both for long haul and t ransient turn of events. (Simpson 124). Human Resource Stewardship The organization regard their workers and bolster them to the fullest to develop their ability and give positive commitment to the organization (Schwartz 28). The business practices of GSK are made so that they make a culture wherein all the representatives feels that their work are esteemed and regarded. Along these lines they feel enlivened and achieve their objective absent a lot of obstacle. The organization additionally secure the Personal Identification Information (PII) of the workers including their delicate individual data and in this way makes a feeling of trust among the representatives. The workplace subsequently gave to the representatives is agreeable and the workers are fulfilled in regards to the nature of work they do. In any case, the staffs or the senior administration who neglect to consent to the set of principles are punished for them and furthermore are ended from the organization. Network Serv ice and Impact GSK has embraced various ventures and projects for improving the personal satisfaction in the network in which they are working in. In India, GSK attempts various provincial improvement programs by giving specific aptitudes and making the jobless young people employable. Preparing is given to them on PCs and exercises on horticulture are given. GSK gave hostile to parasitic medications to the younger students in all the creating nations. It helped the youngsters to battle against the impacts of intestinal worms and the pattern of destitution to which they contribute. More extensive Social Causes GSK takes part in a great deal of social exercises everywhere throughout the world. They have set up numerous network

Friday, August 21, 2020

International Business Strategy IBS Essay Example | Topics and Well Written Essays - 2500 words

Worldwide Business Strategy IBS - Essay Example It is demonstrated that utilizing the main mover advantage a firm can build its seriousness however the full achievement of this training can't be ensured, in any event, for firms that are as of now settled in their market. 2. Universal Business Strategy 2.1 The idea of first mover advantage - review with regards to worldwide business the main mover advantage hypothesis can be identified with crafted by Markusen (2002). As per the above scholar, exchange connections are probably going to be impacted by topography, implying that organizations that are keen on entering the worldwide market will in general lean toward the business sectors of neighboring nations, likely in light of the fact that dangers and costs included are relied upon to be lower (Sitkin and Bowen 2013). For FDI additionally a comparative practice is utilized. Under these terms, the improvement of worldwide business depends on two, basic, factors: a) learning impacts; this term is utilized for indicating the exchange of information between ‘the innovative work segment of every business and its different parts/departments’ (Sitkin and Bowen 2013, p.38); this technique of information move diminishes dangers since no outside intercession on information utilized for building business system can happen; b) the primary mover advantage; the particular idea mirrors the accompanying thought: ‘the first firm to enter another market and influence its current encounters is in a decent situation to close out future rivals’ (Sitkin and Bowen 2013, p.38). As indicated by the abovementioned, the main mover advantage includes in ‘introducing in the market another item or service’ (Cullen and Parboteeah 2013, p.273). Notwithstanding, the advantages of the above idea are identified with the accompanying term: that the item/administration utilized ‘is creative as well as comprehensive’ (Cullen and Parboteeah 2013, p.273). The term far reaching is utilized for indi cating an item/administration that ‘meets the customers’ expectations’ (Cullen and Parboteeah 2013, p.273); just such item/administration would have the option to result to benefits. The idea of first mover advantage, as portrayed above can be viably utilized for building up a business technique in respect not exclusively to the universal market yet additionally to the nearby market (McDonald and Burton 2002). The provisions of such utilization of the particular idea are depicted scientifically in the following area. 2.2 The utilization of the idea of first mover advantage in planning a business technique with respect to the utilization of the idea of first mover advantage by and by the accompanying truth ought to be featured: the particular idea can be joined in various business procedures, implying that it very well may be utilized as the reason for creating business systems of different configurations, contingent upon the requirements of every association, the assets accessible and the conditions in the business condition (Cullen and Parboteeah 2013). Figure 1 †Franchising dependent on the principal mover advantage †hypothetical model (source: Michael 2013, p.62) The investigation of Michael (2003) alludes to the utilization of the primary mover advantage as a major aspect of a diversifying procedure. The contribution of the particular idea in a diversifying system ought to be founded on specific principles; the pertinent structure is introduced

Lies of Silence essays

Lies of Silence articles Michael Dillon was the director of the inn Clarence, in Belfast (Ireland). He had a dreadful day and after work he goes to see his paramour, Andrea Baxter (a Canadian young lady who moved to Ireland with her folks and remain to examine expressions). Dillon thought Andrea was going to leave him yet when they met, she disclosed to him that she wasnt going to acknowledge the work in London since she needed to remain with him since she cherished him. That made Dillon respond and he chose to leave his better half and his business to go with Andrea to London and start another coexistence. Dillon said that the next day he would pack his things, converse with his better half (to leave her) and to his chief (to request another work in London). He would live in the lodging with Andrea until the day they at last go to London. Dillon and Andrea had met just because a couple of months prior. There was a gathering about Scottish and Irish verse in the inn, and Andrea was doing interviews. From that point forward they had meet frequently to have intercourse. Anyway he didnt consider that to be as an undertaking, he was extremely infatuated with Andrea. As he drove home, he contemplated a few things: He recalled his dad saying that the Germans annihilated Belfast. He recalled when he initially met his significant other, Moira. It was at a gathering in London. She was an instructor tired of showing children and needed to return to Ireland; Dillon was going to Ireland to be the supervisor of a lodging however he wished he could remain in London. Dillon experienced passionate feelings for Moiras looks and proposed her. He considered his dads response to what he needed to do. His dad, who had acquainted him with the lodging industry (he was the owner of Kinsallagh House Hotel), would feel sold out. At the point when he at last showed up home he discovered his better half with a companion (Peg Wilton) who he would need to commute home. In the manner home, Peg inquired as to whether he would let Moira work in a ... <!

Friday, July 3, 2020

The Daily PANCE and PANRE Question 76

Typically, it produces a local burning, followed in 3 to 4 hours by a white area of vasoconstriction. Subsequently, a bleb forms at the bite site, darkens, and is followed over hours to days by tissue necrosis. Which of the following inflicts this envenomation? A. brown recluse spider B. black widow spider C. scorpion D. Dermacentor andersoni tick E. the centipede Answer:A, brown recluse spider This is a brown recluse spider bite. Help Support The Physician Assistant Life for FREE! This is provided as an opportunity for anyone who appreciates this email series to help support it painlessly. If you are going to be purchasing anything from Amazon.com (books, school supplies, etc.) simply start your next Amazon.com purchase byclicking here... it's a free way for you to help support the cause! Justclick over to Amazon. Then, when you make your purchase, Amazon will send a portion of the proceeds to The Physician Assistant Life. The money goes toward paying for one-time and ongoing costs (like equipment, hosting, backup services, etc.). Thank you for supporting the site and keeping this content free! If you are studying for the PANCE or the PANRE I recommend theseReview Books.

Tuesday, May 26, 2020

The Supreme Strategy for How to Write Myself

The Supreme Strategy for How to Write Myself In addition, when you write just to fulfill your number of articles, you are unable to use your potential to the fullest. Additionally, there are websites that provide completely free essay samples on nearly any topic. Some writers may specialize in some specific topics where others are a great deal more versatile and can write on just about any topic with the most suitable quantity of research. Locating a capable article writer for your site or content creation for distribution may be challenging job. Details of How to Write Myself You should retell in your words what you hear. You must describe in your words. 1 sentence usually means the sentence should begin with a capital letter and end with a complete stop. Remember you must write only a single sentence between 5-75 words only. It's a long-answer writing item type which tests a candidate's capacity to compose persuasive or argumentative essay on a particular topic. You'v e got to bear in mind that narrative essay isn't a news blog in which you provide only facts and quotes. You also ought to understand how to compose a persuasive essay, namely how to organize sections of the persuasive essay in the manner in which that will get the job done best. To begin with, an intriguing essay demands an intriguing subject, issue, or question to discuss. Through extensive research, a writer can get knowledgeable about the subject, which, needless to say, will improve the essay. He needs to consider vocabulary and concepts that will be appropriate to the audience. Furthermore, the writers aren't conversant with various writing styles. True, but not everybody is a pure writer. Using How to Write Myself Also having excellent communication abilities and the capacity to compose professional communications is likewise an integral portion of the position. In SEO firms, there are lots of content writers. Also, the author will have the ability to compose the customized paper without plagiarizing the content. The paper writer should have the ability to manage the issues and enusre customer satisfaction. Always receive a new scrap-paper at the same time you start with unique sections of GMAT exam since you do not wish to search for the room to compose your exam. A valid passport is demanded. Of course, when you're writing checks for smaller quantities, you'll want to continue to keep your checkbook with you all of the times. The GMAT computerized test has many benefits for example, it's simple to write essay. Most Noticeable How to Write Myself The majority of the paper writers in the companies don't have the appropriate knowledge in academic writing. Following your interview is done, you should make certain your letter was delivered within the subsequent 24 hours. If you aren't a journalist by profession, press release writing may prove to be an intimidating endeavor for you. For instance, the paper writer ought to have a minimum of 3 years experience in writing academic papers. The content writer must be aware of the very fact that she or he should not appear to use the crucial words repetitively. You are going to have joyful teacher. More essay help Each teacher is somewhat different inside her requirements. How to Write Myself Features The job is apparently an idea match for my abilities and interested. So if you're likely to complete a check, making sure that you are doing it the appropriate way is crucial if you don't want there to be a hassle. Prepare ahead, plan what you're likely to compose the next moment. Use a pen so the info cannot readily be altered. There are three more parts of information that you ought to take note of when it regards the format of a check. When you get ready for the main test then make certain you know the topics well and the pattern beforehand. After that the principal test will begin which will further incorporate the subsequent topics. The New Fuss About How to Write Myself So, you must pick the proper purchas e. Now that you've gotten a refresher about how to compose a check, take some opportunity to compare your account to the ideal checking accounts on the industry. Now you know the principles of writing a check, you can be ready for when there aren't other payment alternatives like cash or automated payment. It's absolutely fine to compose a check for smaller quantities, like $2. You might discover that it's time for a shift. In the event the check is over 3 digits you may use commas too. In addition, your check probably has the word Dollars at the conclusion of the line, therefore it wouldn't make sense. Properly writing a check lowers the odds of making an error and makes it hard for someone to fraudulently alter the info.

Tuesday, May 19, 2020

The Effects of Homework on Education - 1681 Words

Introduction The debate over homework has become a controversial one throughout the years. Most of the general population is on the uprise to stop homework, while education providers try to endure its existence. While the general population see homework as a burden and unnecessary, the real idea of homework creates an obvious path of success. Part of that path to success is do to the instructors use of homework in the correct manner. While the other path, is the completion and practice a student puts forth for the understanding of the topic at hand. We create the sense of, why homework? Previous research has helped show a usefulness of homework throughout our education system (e.g. Kenny, 2013; Marzano, 2007; Jorgenson, 2013; Griffith, 2013; Dejka, 2014). While research has been conducted, there is never one concise choice that everyone can agree with. That is why the topic of homework is of such high debate. The idea of homework, though, gives us the opportunity to expand our learning and prepar ing us for what lies ahead. Background When thinking of homework, we think of the standard definition, â€Å"schoolwork that student is required to do at home.† Homework being bad is associated in every student’s mind. Our thinking involves that the teacher is just giving us busy work. In truth, the first definition is vague compared to the true meaning of the term. A more concise description of homework includes, â€Å"work or study done in preparation for a certain event or situation.†Show MoreRelatedThe Effects Of Homework On My Public School Education880 Words   |  4 Pagespublic school education, I recall traipsing home from school with elation. Finally, I was free from sitting, thinking, and working! Then, my mother would inquire about homework and my evening would go up in proverbial flames. Today, homework continues to be a topic of heated debate. Some believe that homework reinforces what students learn at school while others protest that the amount of work drags students down. So, what action are schools and teachers taking for or against homework? Before everyoneRead MoreEssay on The Correlation Between Homework and Academic Success 1524 Words   |  7 Pagescorrelation between homework and academic success with many opposing views. Research has shown that homework can be linked to better grades, improved standardized test scores, and more prepared students entering the post-secondary arena; however, this correlation is weak and the opposition has equal ammunition to support that there is no correlation between homework and academic success. There have been movements to abolish homework as well as movements to increase homework. Research has beenRead MoreWhy Homework May Be Bad1467 Words   |  6 PagesPlantin Dr. Shelley Wick ENC 1102 May 4th, 2016 Why Homework May Be Bad Students all across the country are suffering from the same dilemma, homework! It may not be seen as a dilemma or even a problem but rather as something helpful to the learning process. From a student’s point of view, however, homework is one of the top causes of stress throughout high school. With the expectation to take about 6 to 7 classes a day, the amount of homework each teacher assigns starts to pile up and the workloadRead MoreEssay on Homework Performance: A Review of the Literature1506 Words   |  7 PagesHomework Performance: A Review of the Literature Homework has, traditionally, been considered an important part of a quality education. Recent studies have begun to raise questions as to the validity of this school of thought. (Cooper, 2006) For the purpose of my action research project, homework is recognized as an important component in a student’s education experience. I have recently observed a problem with some of the students in my 3rd grade class not completing and turning in homework assignmentsRead MoreImportance Of Homework In Education1565 Words   |  7 Pages1301 Prof. Stacey Said Homework: Essential to the Student Homework is a very vital aspect of our education system that has been used for centuries. Homework is, â€Å"work or study done in preparation for a certain event or situation† (Webster). There is no better way to teach a student discipline, studiousness and diligence than through assigning homework. Homework was first assigned by an Italian schoolteacher by the name of Roberto Nevilis in the year 1095. Formal education was making its first appearanceRead MoreArgumentative Essay On Homework Should Be Banned1442 Words   |  6 PagesWe’ve all been there, get home and start that night’s homework right away. I work for two hours and it’s time for dinner so I take a 30 minute break and then resume homework. Finally the homework is finished and it’s nine o’clock before I have even showered, get ready for the next day, or just relax. This is all assuming that there are no sports that day or that you have a social life. With all the schools looking to push start times back an hour or two we go to sleep later that much later and stillRead MoreThe Pressure in Todays High Schools1557 Words   |  7 Pagesâ€Å"Education is not the filling of a vessel, but the kindling of a flame.† –Socrates (Secret). Unfortunately, many school systems, today, are not following Socrates’ advice. Many teachers have forgotten what learning is all about, and as students mindlessly memorize facts and figures, the only flame being kindled is their burning hatred towards school. Students stress about grades and believe that their self-worth is defined by their GPA. As they struggle under never-ending piles of homework and standardizedRead MoreBenefits Of Assigning Homework1579 Words   |  7 Pagesor not homework should be assigned within the school system. Are there benefits to assigning homework, or is the purpose of homework being defeated? The different sections will examine the benefits of homework, reasons why homework is n ot beneficial and personal opinions on homework. Benefits of Assigning Homework Assigning homework has been an ongoing debate for many years. Is homework helpful or is it a waste of time for students? Are there positive benefits or only negative effects from homeworkRead MoreThe Effects Of Homework On Students Lives Outside Of School1223 Words   |  5 Pageson sleep to do the things they need to do. As these tasks are quite time consuming, students state that homework is the most out of all the unpaid activities they do throughout the day, as 60% complete 2 hours and 20 minutes on average each day (CBC news, 2007). The amount of homework students receive on average daily has greatly increased in the past 15 years, which concerns parents. Homework interferes with students’ lives outside of school, a student’s overall health, and consumes countless hoursRead More How Effective is Homework as a Learning Resource? Essay781 Words   |  4 PagesIs Homework Effective In Learning? Homework efficiency and effectiveness has been a long debated topic. Many people view it as important keystone to reinforce learning, while others think it is only busy work that interferes with activities at home. One article gives an example of how homework is debated, â€Å"During the first few decades of the 20th century, educators commonly believed that homework helped create disciplined minds . . . by 1940, growing concern that homework interfered with home activities

Friday, May 15, 2020

Descriptive Essay My Summer Vacation - 866 Words

Summer Trip Going to the coast is so exciting! This last summer I went to Cresent City and Eureka, California and had a good time. All though there was a lot of people in a suburban and it was very crammed. In the car there was me, my dad, stepmom, my sister Brenda, her fiance, and five of my other little siblings. It was one long ride to our first destination, Crescent City. â€Å"How much longer?† I asked my dad. â€Å"About two more hours, we are about to stop and get drinks.† he exclaimed, â€Å"What do you want?† â€Å"Gatorade,† I said, â€Å"blue and red ones.† My dad went inside to get some stuff and me and the others were outside. Once he came back we were on the road again. After a while we saw this cat show sign with lions and tigers. We were†¦show more content†¦After we got done eating and got our stuff out of the car, it was time to go to ocean world! Once we got there there was immediately a surfboard outside that you could take a picture on, and of course I had to take a picture on it. When we went inside we barely had to wait because the next group was about to go on the tour of the place. The first thing we did was go to this feel pool where we got to touch starfish and plants. Then we went to the aquarium where we saw a bunch of fish, sharks, stingrays, and the underwater part of the seals. After the aquarium there was my two favorite parts of it all. First we went to the shark pool, here there was two sharks and one that was a brown color was still because it was nocturnal. The other one that was grey was just swimming around in a circle around the small pool. It was time to pet sharks! The still brown one was easier to pet, obviously. The grey one you had to pet once it came around to you. The shark petting was the part I was most excited about but the next event was my favorite. Next was the seal show! There were two seals, one did most of the tricks. The seal threw balls into hoops. She could jump really high and she loved to slide down a slide into the water. The show was so cute and I loved it so much. Sadly, the seal show was the last thing and we had to leave after. I am happy we went. After we went back to the hotel, slept, and got our stuff, we visited the ocean one moreShow MoreRelatedDescriptive Essay About My Summer Vacation1300 Words   |  6 Pagesyear in fourth grade, and my family and I were excited to start our summer vacation. As we pulled our trailer on the southbound I-5 freeway towards San Diego, I could see the temperature gauge on my father’s truck slowly dropping to the mid 70’s. We were in a packed car with my father, mother, older brother,younger sister, snacks and drinks everywhere, and me, entranced by the game on my brand new iPod that I recently received on my birthday. I had gone on camping trips my whole life so I was thrilledRead MoreThe Beach Essay781 Words   |  4 PagesDescriptive Essay- Beach, Vacation The place where I feel most comfortable is a place where I am calm. A place that is peaceful in its own ways. It is the place to go to get away from all my troubles. It is the one place where I could sit forever, and never get tired of just staring into the deepest blue I have ever seen. It is the place where I can sit and think the best. A place where nothing matters but what is in that little moment. The one place capable of sending my senses into an overloadRead MoreAnalysis Of Annie Dillard s Living Like Weasels 1893 Words   |  8 Pages Annie Dillard’s essay â€Å"Living Like Weasels† exhibits the mindless, unbiased, and instinctive ways she proposes humans should live by observing a weasel at a nearby pond close to her home. Dillard encounters about a sixty second gaze with a weasel she seems to entirely connect with. In turn, this preludes a rapid sequence of questions and propositions about â€Å"living as we should†. Unfortunately, we tend to consume our self with our surroundings and distractions in life, which is not a problem untilRead More The Yellow Wallpaper1523 Words   |  7 Pagescircumstance and arrange the information. The story has demonstrated the descriptive scenes, even it’s a small detail. The powerful descriptive information and the symbols in the story helped to make the success of the story. That process is called setting which is the idea of the broad, form picture of the story. In the beginning of the story, we can see the house where the narrator and her husband rent for their summer vacation. It is the main and only place that story takes place. It was a colonialRead MoreWelty and White: Childhood Innocence2170 Words   |  9 Pagesthe neighborhood she grew up in and the trips to the store she would make. E.B. White’s â€Å"Once More to the Lake† is a narrative about the peaceful simple times of a summer vacation at the lake that his family took every August. Welty’s â€Å" The Little Store† and White’s â€Å"Once more to the Lake† are both essays that effectively use descriptive words to draw the reader into the story. There is a similarity in the ways that both authors use descriptions of scent, sound and color to evoke fond memories. BothRead MoreA Short Story Assignment3653 Words   |  15 Pagesexperienced. I was born in New England in the 1990s and I grew up on the water. My parents were self proclaimed boat people and we spent every available moment out on the water or on the beach. The sand, salt water and waves grew immediately comfortable to me and have been my entire life. Once when I was eleven, my parents took us out for a sailing ride out on the ocean at night. My parents drank red wine while my brother and I had juice and cookies. Just as we were heading back to shore, the windsRead MoreFactors That Affect the Academic Performance of the Student Using Computer11401 Words   |  46 Pages261students and statistical analysis was carried out with the help of SPSS. A common element among all the students was that they were in the final year of their graduation (electrical, mechanical, textile, computer etc). http://www.termpaperwarehouse.com/essay-on/Factors-Affecting-Academic-Performance/26534 Chapter 2 Review of Related Literature This chapter surveys the literature and studies related to the present investigation. It is divided into four parts: (1) Conceptual Literature, (2) Related StudiesRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 PagesGRIFFIN NEW YORK 65 SUCCESSFUL HARVARD BUSINESS SCHOOL APPLICATION ESSAYS, SECOND EDITION. Copyright  © 2009 byThe Harbus News Corporation. All rights reserved. Printed in the United States of America. For-information, address St. Martins Press, 175 Fifth Avenue, New York, N.Y. 10010. www.stmartins.com Library of Congress Cataloging...in..Publication Data 65 successful Harvard Business -School application essays : with analysis by the staff of The Harbus, the Harvard Business School newspaperRead MorePostmodernism and the Simpsons10775 Words   |  44 PagesHugvà ­sindadeild Postmodernism and The Simpsons Intertextuality, Hyperreality and Critique of Metanarratives Ritgerà ° til B.A.-prà ³fs Bjà ¶rn Erlingur Flà ³ki Bjà ¶rnsson bjornfloki@gmail.com Kt. 110982-5779 Maà ­ 2006 Abstract This essay offers a postmodernist reading of the popular television program The Simpsons, with special regard to the postmodern theories of intertexuality, hyperreality, and metanarratives. Before delving into The Simpsons, some major theoretical aspects of postmodernism in aestheticRead MoreConsumer Buying Behaviour of Magazines7993 Words   |  32 Pages[pic] Summer Internship Report ON â€Å"CONSUMER BUYING BEHAVIOUR OF MAGAZINES† By ASHISH KUMAR MUKHERJEE A0102109001 MBA(Entrepreneurship) Class of 2011 Under the Supervision of Under the Guidance of Dr. Vandana Mathur Mr. Sumit Bhardwaj Programme Leader Deputy Manager MBA (Entrepreneurship) Outlook (India) Pvt. Ltd. In Partial Fulfilment of Award of Master of Business Administration AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125, NOIDA - 201303, UTTAR PRADESH

Wednesday, May 6, 2020

Psychoanalytical Theory and Cognitive Behavior Theory

Running Header: JOURNAL REVIEW Journal Review: An assessment of contemporary studies to Psychoanalytical theory and Cognitive Behavior theory. Abstract Psychoanalytical theory and cognitive behavior theory (CBT) are currently two of the most utilized psychotherapeutic modalities in Western psychology. In the current review of literature, the salience of both theories is analyzed through the evaluation of contemporary studies on the two theories. These studies focused on empirical rather than merely theoretical research. Upon evaluating these sources, it becomes clear that both modalities, upon being applied in therapy, offer significant recovery, and results. In comparing the two theories, psychoanalytical theory indicates higher†¦show more content†¦1). Their methodology began with a description of the patient and the therapist as well as of the procedure wherein the patient visited the therapist four times a week. After taking the Brief Symptom Inventory, the patient’s results were scored by external raters as well as his therapist in order to establish objectivity in the analysis. Utilizing the Global Assessment o f Functioning Scale, the therapist and the raters were able to track progress in order to determine if there was any significant and lasting improvement in symptoms over time (Porcerelli, Dauphin, Ablon, and Leitman, 2007, p. 4). Subsequently the transcribed sessions were evaluated by two raters, one of which was the therapist, for the five year period of psychotherapeutic treatment. Results indicated that the patient’s overall functioning improved from pathological dysfunction to clinically significant change by year four. Notably, the patient had overcome his phobia after year one but did not exhibit clinical change until much later (Porcerelli, Dauphin, Ablon, and Leitman, 2007, p. 10). The team concluded that psychoanalytical theory was efficacious for avoidant personality disorders and recommended that the methodology be empirically tested on patients with otherShow MoreRelatedLife Span Perspective Essay1187 Words   |  5 Pagesdevelopment is a science. It is based o n theories, data, analysis, critical thinking, and sound methodology (Berger). Five characteristics of Development that will be discussed in this paper are multidirectional, multi-contextual, multicultural, multidisciplinary and plasticity. There are also five theories of development which are psychoanalytical, behaviorism, cognitive, socio-cultural, and epigenetic theory. Together these characteristics and theories can be used together to get a better understandingRead MoreThe Theory Of Personality Psychology1292 Words   |  6 Pagesof psychology that focuses on the differences between people’s behaviors in terms of patterns, cognitions, and emotion. Personality psychology has been around for centuries, since Hippocrates’ Four Humors. Personality psychology has taken on many forms and has continued to develop throughout the centuries. Personality psychology is also developed with and from other fields of psychology like child development, behavioral, cognitiv e, and few others. Personality psychology started its developmentRead MorePersonal Statement : My Life1734 Words   |  7 Pagesmyself spiraling into a whirlwind of bad thoughts or seasons of depression. I most definitely believe that these goals can be brought about by personal change and counseling. Section Two: Counseling Theories Theory One: Psychoanalytical Therapy Focus. If I were to go to counseling and a psychoanalytical approach was taken, the focus would most likely be on both my current state of being and rationalization as well as my early experiences in life, especially those surrounding my relationship with myRead MoreHow Thought Focused Treatment Systems Are Inherently Different From Psychoanalytical / Psychodynamic Approaches1444 Words   |  6 PagesSeptember 7, 2015 Introduction Explain how thought-focused treatment systems are inherently different from psychoanalytical/psychodynamic approaches in treating psychological dysfunctions. a. A thought-focused treatment and psychoanalytical /psychodynamic approaches can be examined by comparison; to understand their differences. One thought-focused treatment is called Cognitive behavior therapy (CBT). CBT is a structured, short-term treatment that focuses on a very specific problem; wherebyRead MorePsychodynamic Approaches And Psychodynamic Therapy1683 Words   |  7 Pagesinherently different from psychoanalytical/psychodynamic approaches in treating psychological dysfunctions. a. In this reaction paper, thought-focused treatment and psychoanalytical /psychodynamic approaches will be examined by comparison; to understand their differences. One thought-focused treatment is called Cognitive behavior therapy (CBT). â€Å"CBT is certainly the most widely used therapy today, probably because it is based upon well-established learning theory and has concrete, identifiableRead MoreSocial Service Agency Overview1080 Words   |  5 PagesGoal Statement This paper will analyze County Department of Social Services Agency that is located in Salisbury, North Carolina and correlate the ecological theory rand the psychodynamic/ psychoanalytical theory to explain how this agency interact with its clients and the community. This agency has multiple service divisions such as the Adult and Family Support Services Division that consist of the Crisis Intervention Program, Food Stamp Program, Intake (Adult Medicaid), and Long-term careRead MoreThe Biological And Psychoanalytical Approach1489 Words   |  6 PagesBoth the biological and psychoanalytical approach have had a long history and still stand current today. Assumptions of the biological approach to psychology view men as a biological organism; everything, from what we think to what we do, has its basis in our physical structure (Carlson, 2004). Alternatively, the psychoanalytical approach heavily focuses on the â€Å"unconscious† and the role of internal processes in shap ing personality and thus behaviour (Glassman Hadad, 2004). Fathered by Freud, theRead MoreUsing Life Theoretical Perspectives to Explain Helping Behaviour.1034 Words   |  5 Pages A theory, according to Lahey (2003), is a tentative explanation of facts and relationships in Science. Mylers (1995) also defines a theory as an integrated set of principles that organize and predicts observable behaviours or events. Also a theory is a comprehensive explanation of natural phenomena which leads to accurate prediction. In Psychology, there are various theoretical perspectives. They are the learning (behavioral) theory, Psychoanalytical theory, Humanistic theory, Cognitive theoryRead MoreThought Focused Treatments Essay1677 Words   |  7 Pagesoutcome. Two main approached to therapy exist: psychoanalytical and thought-focused treatments. Thought-focused treatment approaches developed as psychologists began to challenge the practices of psychoanalytical treatments. Differences in beliefs in the interaction of cognition, emotions, and behavior of humans, therapy process, and therapeutic interventions exist between psychoanalytical and thought-process treatments. The main goal of psychoanalytical treatment is to achieve the best equilibriumRead MoreLabeling Modern Biological and Psychoanalytic Theories in Crime: An Analysis594 Words   |  2 Pagesbiological, and psychoanalytical theories in crime There have been many approaches taken in attempting to uncover the factors that contribute and influence criminal behavior. Criminological theories aim at determining the social, psychological, and biological factors that influence criminality. Three theories that attempt to investigate that causation of crime and criminal behavior are labeling theories, modern biological theories, and psychoanalytical theory. Labeling theories are based on social

Should Women Abuse Be A Worldwide Public Health Problem...

In a society known for its advancements in many aspects, it is hard to comprehend how less than 40 years ago, male to female assaults behind closed doors were invisible and unacknowledged. Even family therapists refused to recognized gendered violence. The highly valued and widely read Journal of Marriage and Family did not speak of relationships where there was violence but only referred to them as only conflicts that may arise within marriage. The authors even addressed this â€Å"conflicts† as a norm, and even healthy when it came to familial relationships (Dekesered, 297). Although today’s society does not cover up the horrors that may occur through male to female assault, it does not do a great job of addressing it or even acknowledging its actual harm to women. In fact, there is plenty of evidence stating that women abuse has become a worldwide public health problem. The World Health Organization conducted a multi-country study and found that out of the over 24,00 0 women who resided in urban and rural parts of 10 countries that were interviewed, the percentage assaulted physically or sexually by and intimate partner ranged doom 15 to 71% (Dekesered, 298). There are prominent politicians, journalists, activists, and researchers who minimize the alarming extent of woman abuse. Numerous sociologists argue that there is something about broader structural and cultural forces, such as patriarchy, that allows for so many women to be victimized. All around the world, both andShow MoreRelatedShould Women Abuse Be A Worldwide Public Health Problem? Essay2466 Words   |  10 Pageshorrors that may occur through male to female assault, it does not do a great job of addressing it or even acknowledging its actual harm to women. In fact, there is plenty of evidence stating that women abuse has become a worldwide public health problem. The World Health Organization conducted a multi-country study and found that out of the over 24,000 women who resided in urban and rural parts of 10 countries that were interviewed, the percentage assaulted physically or sexually by and intimateRead MoreViolence Against Women s Violence872 Words   |  4 PagesIntroduction Violence against women unfortunately is a very prevalent and critical issue in our society. It is a worldwide but still hidden problem. Freedom from the threat of harassment, battering, and sexual assault is a concept that most of us have a hard time imagining because violence is such a deep part of our cultures and our lives. According to the Federal Bureau of Investigations (FBI), it is estimated that 84,376 forcible rapes were reported to law enforcement in 2012, estimated at 52Read MoreIntimate Partner Violence1364 Words   |  6 Pagesthan one would think and it is not singularly a United States problem but a global concern. Why and how is IPV a global concern in this modern era? Surely no woman in her right mind would choose to stay in an abusive relationship? Unfortunately, until recently, IPV has been running rampant, being overlooked as an issue just between partners, not a public health concern. Research on domestic violence can enlighten professionals and the public on th e latter questions and on varying degrees of factors andRead MoreThe Social Acceptance Of Alcohol1732 Words   |  7 Pagesalcohol all over the world, whether it be social or cultural, is the leading cause of why alcohol addiction is so prevalent especially in the United States. Alcohol is the second leading cause of death in the US and one of the most abused drugs worldwide. It is the â€Å"third leading preventable cause of death in the United States† with â€Å"nearly 88,000 peaople† dying from it annually (Alcohol Facts and Statistics). There are many facts and statistics that are available throughout the internet and pamphletsRead MoreThe Effects of Violence on Women Essay1662 Words   |  7 PagesThe Effects of Violence on Women Violence affects the lives of millions of women worldwide, in developing, as well as in developed countries. It cuts across cultural and religious barriers, restricting women from fully participating in society. Violence against women has many forms in which it comes in, from domestic abuse and rape to child marriages and female circumcision. All are violations of the most fundamentalRead MoreDomestic Violence : A Global Phenomenon1653 Words   |  7 Pagesphenomenon; research suggests that up to fifty percent of women worldwide have been physically abused by their intimate partner. Domestic violence can be defined as an incident or threatening behavior regarding violence or abuse between adults who are or have been considered intimate partners (Bradbury-Jones, C., Duncan, F., Kroll, T., Moy, M., Taylor, J. 2011, p 35). Domestic Violence is a serious and prevalent health issue that affects victims worldwide and unfortunately is associated with considerableRead MoreEssay on Sexual Abuse on Women1250 Words   |  5 PagesSexual abuse, also known as sexual assault, is any sort of sexual activity that one doesn’t agree to which includes, inappropriate touching, vaginal, anal, or oral penetration, sexual intercourse that one says no to, rape, attempted rape, as well as child molestation. Sexual abuse is usually verbal or visual. It can also be anything that forces a person to be in unwanted sexual contact. There are many examples of sexual abuse like voyeurism, exhibitionism, incest, and sexual harassment. VoyeurismRead MoreIntimate Partner Violence: What is it and how can you get help?1300 Words   |  6 PagesIntimate Partner Violence: What is it and how can you get help? Abuse is any behavior that is used to control and subdue another person through the use and fear of physical, emotional, and sexual assaults. Intimate partner violence can come in many forms. I will discuss these further as well as treatment options and services that are available for individuals in these abusive relationships. Intimate Partner Violence Intimate partner violence (IPV) or domestic violence, is violence that occursRead MoreDomestic Violence Against Women Essay974 Words   |  4 PagesDomestic abuse against women In her news article, the spokesperson for amnesty international describes domestic violence as a worldwide phenomenon that violates the human rights of female victims (Mite, 2005). In addition, the United Nations Children’s Fund (UNICEF) described violence against women as â€Å"a global epidemic that kills, tortures, and maims – physically, psychologically, sexually and economically. It is one of the most pervasive of human rights violations, denying women and girlsRead MorePreventing AIDS1541 Words   |  7 Pagesmany deaths worldwide and yet it still remains untreatable. Many Public Health Departments are now taking the lead in publicizing education about AIDS. Public awareness and prevention programs are possible solutions to the spread of AIDS. The issue of this paper is on AIDS Prevention Programs that target women. One outlook is that prevention programs that target women will reduce the number of infections around the world. People opposed to this belie ve that prevention programs should aim more towards

Contemporary Approaches free essay sample

Kaplan University There are four contemporary approaches discussed here in our Unit 2 reading sociotechnical systems theory, quantitative management, organizational behavior, and systems theory. They are to help an individual are group organization. All of these approaches should be taken into consideration when striving to compete in competitive business environment. I think organization behavior is the most important because the approach is the ystematic study of knowledge about how people as individuals and as groups act within organizations. The dynamics of group behavior and of the formation and suitability of any group need to be understood and implemented well, in order to achieve a harmonious working environment. Organization behavior is a contemporary approach that also studies and identifies management activities that promote employee effectiveness by examining the complex and dynamic nature of individual, group and organization processes. Sociotechnical system theory is different from organization behavior because, sociotechnical system is a theory to help design Jobs that attempts to redesign tasks to optimize operation of a new technology while preserving employees interpersonal relationships and other human aspects at work. We will write a custom essay sample on Contemporary Approaches or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Its effective when their employees have the right tools training and knowledge to make products and services that one valued by customers. Quantitative management shows its different in helping anager make decision by developing formal mathematical models of the problem. Instead it finds the best solution to problems. In which then can be applied to different workplace challenges. What make systems theory different is, Systems theory addressed the role of the external environment. A system is a set of interdependent parts or elements which function as a whole in achieving certain goals or objectives.. REFERENCE www. ncefbsc. com/contemporary approaches. html

Tuesday, May 5, 2020

Reflection on the Movie of The Square-myassignmenthelp.com

Question: Discuss about theReflection on the Movie of The Square. Answer: The high rates of corruption, economic downturns, and human exploitation brought Muslims, seculars, Christian Copts, and Islamists demanding for the deposition of the President (Fisher, 2014). These people stood united to make sure that their mission is achieved. As the people are attacked by police officers they continue marching towards the square. The unity among the people gives them strength and power to face the military. The film clearly portrays that the military and the Muslim Brotherhood are the ones that led to an immediate failure of the revolution. In the film, the brotherhood is not well shown as it should be (Scott, 2013). The brotherhood is shown as an organization in the later parts of the movie. The director also does not give the members of the Brotherhood an opportunity to explain their actions to make Mohammed as President. Although the revolutionaries look at the brotherhood as betrayers to social justice, they still do not support the assaults on them (Scott, 2013). They seem to understand that they snatched away a democratic process and no Islam should be assaulted during the protests. Islam plays a major role in ensuring that all the people in the society are served with equity. The main actors in the movie indicator that the whole electoral process was biased and led to a new era of dictatorship. All the revolutionaries are betrayed yet they were fighting together with a common goal hence, brotherhood endorses their own President, Mubarak Morsi. The Egyptians protested the President elect because, it felt like a betrayal to the nation (Fisher, 2014). Secondly, the President is a dictator who exploits the nations resources. The President is not considered a statesman worthy of taking risks for his country. As per the people, they need the President who is optimistic and ready to take risks (Scott, 2013). In the nation, the President is deposed by the people since he is a dictator plunging the country into civil starvation and corruption. In the movie, there is a cruel use of the military to oppress the protesters fighting for their rights. Though this same military had stood with people it is clear that they do not have passion for the people when given orders. In the movie, there is minimal representation of feminism. Though, they match together with the Youths they are not given that attention. The filmmaker is a lady who is not referred to by her first name Aida El Kashef (Scott, 2013). Other women like Bothaina Kamel, the first female candidate for the presidency and the founder of No military trials campaign do not have any title in the movie. El kashef is a victim of sexual molestation which shows that there is oppression of the women rights. References Fisher, M. (2014, January 17). The Square is a beautiful documentary. But its politics are dangerous. Retrieved from www.washingtonpost.com: https://www.washingtonpost.com/news/worldviews/wp/2014/01/17/the-dangerously-one-sided-politics-of-oscar-nominated-documentary-the-square/?utm_term=.2df7cb42fe8c Scott, A. (2013, October 24). Brave Optimism of Tahrir Square Meets Other Fierce Forces. Retrieved from www.nytimes.com/: https://www.nytimes.com/2013/10/25/movies/the-square-jehane-noujaims-documentary-on-egypts-unrest.html

Saturday, April 18, 2020

How to Find a Good Internship Essay Sample

How to Find a Good Internship Essay SampleWriting an internship essay is a difficult and important task. It's a requirement that you fill out an internship application for a summer internship that you are interested in. The first mistake that many students make when writing their intern essay is to submit it as a draft.The error of submitting an incomplete draft will most likely result in having your essay rejected. You must take the time to write your essay completely before you submit it. It's also necessary to have a copy of your resume or CV handy. You need to have your previous work experience on hand if you are doing a part-time internship.Make sure that you have all of your references and your transcripts available to submit along with your application. Make sure that you have all of your work history, education history, and GPA with the university available to attach. You will need to include your resume with your application. You should always remember to make sure that all of your academic documents and work history are accurate. It is extremely important that you not overlook this step.The most important thing to remember is that the internship interview is the most important part of the application process. You need to make sure that you impress the interviewer during the interview. The interview is your chance to show them exactly why you are the best candidate for the position.The majority of students do not like to think about how they are going to write an internship essay. Many don't want to admit that they are intimidated by the writing portion of the application process. Some people are just so used to writing essays that they don't realize that they have a real opportunity to impress the recruiter.The truth is that, writing an internship application can be much easier than you think. There are numerous tools and sample applications that you can use to get started writing your own essay. You should never feel shy about taking control of your resume by using examples and samples.Writing is an important part of business schools, colleges, and other academic institutions. However, writing is often overlooked when preparing for an internship. Most students just spend their entire college career writing essays, but they never consider how important the essay is.Writing an internship essay doesn't have to be very difficult. Many students who are applying for a summer internship forget the importance of this task. You should always remember that a successful internship begins with the application process. When you begin by writing an internship application, you're starting on the right foot.

Tuesday, April 14, 2020

iPhone free essay sample

Discuss the role that product demand played in pricing the iPhone. How did this demand influence Apple’s decision to price it high in the beginning and then lower it two months later? Demand is the quanity of a product that will be sold in the market at various prices for a specified period. The quanity of a product that people will buy demands on its price. The higher the price, the fewer products will be sold. Conversely, the lower the price, the more products will be in demand.Apple has a loyal customer following that eagerly waits for each new product launch and be depended on to purchase the iPhone right out of the gate-regardless of the price. Apple was confident in pricing it high early on when no other company may have been able to sell a single cell phone for $599, let alone 270,000 of them within the first three days on the market. We will write a custom essay sample on iPhone or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Apple has a history of successfully using premium pricing for its products.When sales of the iPhone slowed down two months after its launch, Apple realized that it may lose opportunities for holiday sales when research showed that few people were likely to spend $599 on a Christmas gift and lowered the prices by $200. Jobs stated that he was â€Å"willing to make less money to get more iPhones out there† during holiday season. The price drop was calculated to increase customer demand now that the core â€Å"Apple Nation† cutomers had already paid the higher price and demand had lowered.

Thursday, March 12, 2020

How British Cultural History Influenced Jk Rowling’s Hp Series Essays

How British Cultural History Influenced Jk Rowling’s Hp Series Essays How British Cultural History Influenced Jk Rowling’s Hp Series Essay How British Cultural History Influenced Jk Rowling’s Hp Series Essay How British cultural history influenced JK Rowling’s HP series JK Rowling’s choice of settings, quest and battles in Harry Potter and the Deathly Hallows is closely connected with cultural history of Britain. These elements influence Rowling’s narrative much more than the average reader would think. Throughout the next paragraphs in this paper I will support my thesis that JK Rowling used British cultural history facts as an inspiration for her book. With that in mind JK Rowling made her book so realistic that readers digest her story easy and with ease and joy. To begin, let’s talk about the location of the novel. I’m sure that readers at one point asked themselves â€Å"Why London and England? † It’s not just coincidence; it is because the author has grown up under strong historic, patriotic influence of Britain and their huge role in WWII in resisting Nazi-Germany’s plans of conquering the world. England was the only nation in Europe that successfully fought the Nazis and was not defeated. With such a background setting, writing a book with such a thematic focused on the everlasting battle between good and evil in England was a natural choice. If we go back to WWII and Nazi Germany we can find many elements that are related to the novel. One of the main points of Adolf Hitler’s ideology was that the German race has roots to the Aryan race with pure blood and that this fact will make them better than the rest of the world. This ideology has a clear connection with the theories of Voldemort and his followers. The Death Eaters’ treatment of Mudbloods and others direct relates to the treatment that the Nazis regime gave to Jews, Slavs and any other nations they thought to be less worthy then the German race. This is the best place to quote JK Rowling when she fallowed Harry to the Ministry of Magic and says, â€Å"He examined it beneath the Invisibility Cloak. Its pink cover was emblazoned with a golden title: MUDBLOODS and the Dangers They Pose to a Peaceful Pure-Blood Society. (249)† The author represents and dresses them in the black that directly relates to what the Nazis used for their elite troops called SS. Just to be sure and clear with history facts, regular German army was called Wermacht and they wore green brown uniforms. But SS elite troops were only for chosen ones, dressed in the black and easy to recognize by skull and crossbones insignia on their hats and uniforms. Hitler’s closest personal guards were made from handpicked SS soldiers with clear German blood, brainwashed and ready to follow any order from their leader. This black color is associated with death, cold and darkness. People already have prejudices of what this color stands for and that is a reason why the author chooses this sense to guide readers in right directions. Because this black and suspicious color reader expect something bad to happen and automatically will question if their actions have any support in ethical and moral grounds. These guided directions from author will bring readers to the conclusion that all people deserve to be treated in same way with respect if they wish to receive the same treatment and respect. Based on all this facts I believed that JK Rowling choose same color as Nazi-German’s SS troops and the Hitler’s ideology from WWII to represent evil in already â€Å"known† color and ideology that Death Eater’s stand for. At very beginning of the novel we witness Harry’s attempt to run away from Dursleys home before his seventeenth birthday and the end of his mother’s protective spells. Harry and his followers faced air battle against Voldemort and his Death Eaters. I believe that Rowling chose this kind battle because she was very well aware of great importance this kind of battle has for England. Just to refresh our memory I need to say little bit a more about this battle. In fact, plans for a German invasion, named Operation Sea Lion, were in the works. The key to this plan was the establishment of German air superiority over southern England and the English Channel. That task fell to Goering and his Luftwaffe. What ensued would be the worlds first strategic bombing campaign and the worlds first battle entirely decided in the air, the Battle of Britain. Young pilots were dying daily in those fights showing a high moral and ethical values in time of crisis and making enormous psychological impact on rest of population. Rowling did a great job with bringing the readers into the battle. We see how serious the situation is with so many friends willing to sacrifice their lives in order to keep Harry alive for the final battle with the evil Voldemort. In every war there are losses, and they are present in novel when Harry lost his owl Hedwig and Mad-Eye in this opening battle. But life goes on and they have to continue their mission. This was one more fact to support my thesis of how JK Rowling used British history for inspiration in her work. Another very interesting point is trough the character Snape Severus and his role in everything that is happening in and around Hogwarts. Up to the very end of novel readers are not sure what to think about Snape. They share many question with Harry and one of them is, â€Å"Why Dumbledore trusted Snape so much? † And then at the very end he reveals his secret to the readers so they will see Snape in different light. Snape represents a double agent almost as a double spy like ones back in WWII, ones that risk their life for greater good. He played his role as a Death Eater so good that he tricked even Lord Voldemort and kept his secret for all this time, even in the middle of the final battle. Isn’t that example of heroic sacrifice similar to the spy’s from WWII when they valued the greater good more than theirs lives? I’m aware that is very hard to prove this statement, simple because there is no country that will reveal all details about their double agents assignments and private life. If we look at Snape as a mysterious person living a strange life and then take into consideration fact that there were nobody close to him to know his secrets and demons from past and understand his actions, that is only one thing from WWII that he remind me of. It is the Enigma Code Machine made by Germany. Secret machine used for the encryption and decryption of secret messages. British and American code breakers were able to decrypt code and use messages for their advantage. In my eyes Snape looks and act very much like this machine with Death Eaters but on another side he gave all information to the Dumbledore. To show how situation in novel is complex, Rowling needed more mystery around Snape character and that was best done in a way that I already explained. Unexpectedly Snape will earn a lot of sympathy for his actions based on everlasting and never returned and completed love, which makes him a tragic character. Dumbledore’s Army† looks very much like the freedom resistance against Nazis in Europe during WWII. Yes again theme from WWII that Rowling incorporated in novel and use it to make picture of resistance more realistic. Freedom resistance was very strong in a France and rest of the Europe and actually helped allies to fight against Nazi-Germany. Network of resi stance helped many that escaped labor camps of to hide allies’ survived pilots taken down by Nazis. This resistance all over Europe was very active and not limited only on adults but attracted youth also. Freedom resistance from WWII brought people from different classes of society, genders and age groups together for one great cause, to protect freedom and defeat tyranny. I believe that based on these facts Rowling decide to make it more realistic and to organize Hogwarts students, their families and even Dumbledor’s brother in the resistance against Lord Valdemort. We have very interesting meeting and discussion of Harry and Dumbledore’s Army in room of requirement: â€Å"We haven’t come back to stay,† said Harry, rubbing his scar, trying to soothe the pain. There’s something important we need to do-â€Å" â€Å"What is it? † â€Å"I-I can’t tell you. † There was a ripple of muttering at this: Neville’s brows contracted. â€Å"Why can’t you tell us? It’s something to do with fighting You-Know-Who, right? † â€Å"Well, Yeah-â€Å" â€Å"Then we’ll help you. â€Å"The other members of D umbledore’s Army were nodding, some enthusiastically, other solemnly. A couple of them rose from their chairs to demonstrate their willingness for immediate action (580). † Very complicated and hard experience for young souls also many sacrifices and losses but not for nothing as those in WWII This is my another argument that support thesis of JK Rowling using British historical facts to made book more accessible and realistic to readers. I start with defending my statement with fallowing arguments, location choice of JK Rowling, opening battle, than Nazi ideology and their favorite color, mysterious Snape-Enigma and to finish with Dumbledore’s Army. With all these facts presented in this paper I believe that is more clear now to readers how JK Rowling used British cultural history as a proven recipe success for her Harry Potter series.

Monday, February 24, 2020

Why Keeping Data Populations Separate is Crucial to the Validity and Article

Why Keeping Data Populations Separate is Crucial to the Validity and Integrity of Process Capability Calculations - Article Example This can ensure that a lasting relationship ensues. When all parties understand what they are dealing with, the relationship may mature into something stronger. This can make everyone profit from the business transaction. They could also know what they can do for them to be happy with their suppliers. The QMS for the company could ask for the structure of operations by the suppliers. The different processes used by the suppliers could be documented. This can provide space to reduce incoming inspection since it would be expensive. Having the suppliers provide evidence of capable and controlled processes, they might control supplier processes. Planning visits to their suppliers could be a significantly monumental opportunity. This can make them ensure that the processes are capable, and controlled. The company in need of suppliers could factor the cost of the initial and on-going supplier visits together with the total cost of quality. This is to aid in the company’s sourcing decision process. The QMS could ensure that the suppliers use capable measuring equipment. This could ensure that little or no errors are reported in the capability studies. Measurement capability studies can be carried out by the suppliers with the parts they make for the company. They can do this while making copies for the company to guarantee their genuineness. To ensure that the company is not responsible for any discrepancies in measurement, the company needs to determine and document their own measurement capabilities. It is significantly vital for companies that need suppliers to ensure that they get the value for their money. If they need to be in business and make money, they need to trust their suppliers. The belief in their system should be enough reason to ensure that their integrity is not compromised.  

Saturday, February 8, 2020

PALETIVE CARE FOR LUNGS CANSER PATIENT Essay Example | Topics and Well Written Essays - 2500 words

PALETIVE CARE FOR LUNGS CANSER PATIENT - Essay Example â€Å"Bronchogenic carcinoma is a major cause of mortality world-wide and the survival rate has not improved significantly in the last 20 years. Over 150000 new cases of lung cancer are diagnosed in Europe every year but less than 10 percent are cured†¦Ã¢â‚¬  (Doyle, Hanks , Cherny, and Calman, K., 2005) The International Association for the Study of Pain (IASP) defines pain as an unpleasant sensory and emotional experience associated with actual or potential tissue damage or described in terms of such damage. (Morrow, 2009). It is an experience and assessment is difficult. There is no simple definition for palliative care also, and the definition based on the World Health Organization states â€Å"A Palliative care is care that improves the quality of life of patients and their families facing life-threatening illness. With palliative care particular attention is given to the prevention, assessment, and treatment of pain and other symptoms, and to the provision of psychological, spiritual and  emotional support.† (Avert, 2010) Due to lack of effective surgical and medical cure especially for the lung tumors, the importance of palliative cure in this area has significantly increased. In the disease management of lung cancer major surgery is rarely justified for palliation. â€Å"The National Council for Hospice and Specialist Palliative Care Services (1997) has defined psychosocial care as concerned with the psychological and emotional well being of the patient and their family/carers, including issues of self-esteem, insight into an adaptation to the illness and its consequences, communication, social functioning and relationships.† (Jeffrey, 2003, p.1) Palliative care for the patients who are at the verge of death has several dimensions to it apart from the pain associated with the disease. Understanding these following factors is very important as the entire gamut of the care hinges on appreciating the complexities of these factors, as the issue is not

Wednesday, January 29, 2020

Folk Traditions of Trinidad and Tobago Essay Example for Free

Folk Traditions of Trinidad and Tobago Essay This research paper compiles primary and secondary data from interviews with violinists who work or have worked specifically in folk music in the Trinidad and Tobago. It seeks to investigate and document the reasons for and the importance of the violin in Caribbean music culture. The paper will also seek to notarise some elements of folk violin pedagogy. The report will form the basis of an electronic blog and will consist of a proposal, typed interviews, and a general list of interview questions, pictures, audio recordings and music scores. Project Rationale: 1. Cultural information transmitted through written word and musical scores can lose much of their meaning and intent when read, because of the nuisances of both language and melody. For instance, when most ethnic musical styles are notated using the standard begun outside of their context, they are usually played without their correct ‘swing’ or ‘feel’. 2. In November 2011, St. Lucian folk violinist Joseph Ives Simeon died at 87, taking a rich violin pedagogy with him. The player has many recordings, but much of his style died with him. This project is the beginning of this researcher’s (and classical string player from the Caribbean) attempt to preserve the pedagogical information inherent only in the different styles of Caribbean string folk playing, for use by Caribbean players. Objectives: 1. To audio record the sounds and actions of violin playing in the Caribbean folk context. 2. To document the musical views and ideas of current exponents of Caribbean folk violin playing. 3. To define the role of the violin in varying Trinbagonian folk traditions 4. To chart the evolution of the roles of the instrument in Trinbagonian culture General Interview Questionnaire: * How did you learn to play the violin? (How did you learn to play the violin in folk music?) * What types of events do you play for? And what is the significance of your instrument in that setting? * Do you have any stories about your experience of folk violin playing as a spectator? (now and in the past)? * What were the most important lessons your teacher taught you? * Can you describe your holds for the violin and bow? * Can you describe your bowing style? * Please describe your fingering style. * Do you admire any other players (now and in the past)? * Have you ever played classically? How do you feel this style differs in the way it feels OR Is it comfortable to play in this way for long periods of time, or was it ever more difficult to play for longer periods of time? * What are the different types of music that you play? Can you play an example of each? What are the differences among them? The Violin and the Musical Folk Traditions of Trinidad and Tobago. Introduction 2012 marks the Centennial Anniversary of the first ever recording of Calypso music. Engrained in wax (a new technology in 1912), this first recording was ‘Mango Vert’, an instrumental composition by George R.L. ‘Lovey’ Baille (a melody known today as the folk tune Mangoes, with added lyrics by Olive Walke). The stylish, well structured, yet heavily improvised piece was recorded by Lovey’s String Band, a group lead by violins. This paper hopes to explore the violin’s role in Trinbagonian culture in a holistic sense. Apart from the String Bands of yesteryear, we will look at the instrument’s role in Tobago’s Tamb’rin music and the Christmas season staple of Parang. At present, in all three areas, it must be said, the use of the instrument is almost non-existent. My interviews with modern violinists who have worked in and experienced our folk traditions for at least 50 years, highlighted similarities; between very different folk traditions; and to earlier scenarios that were previously thought to have been lost. The violin is an unfretted bowed string instrument with four metal strings tuned in fifths. It is â€Å"capable of great flexibility in range, tone, and dynamics†. The Violin in Calypso The instrumentation used in Calypso is usually the last thing to be discussed, if at all. This tends to be because calypso music is usually seen to be about the lyrics, the story within the song. This is the case with much of Trinidad and Tobago’s music. However, the story of the instrumentation used in Calypso, is a story of a search for a collective identity in our music. The 1912 recordings of Lovey’s String band are the first time that the violin’s importance to our music was archived. Lovey’s String Band was a typical example of Calypso bands of the time. The ensemble, led by him on the violin, consisted of another violin, flute, clarinet, tiple, piano, two guitars, two cuatros, an upright bass (although the Figure 1 picture of the group shows a cello) and a braga. With the exclusion and inclusion of a few instruments (e.g. trumpet, saxophone, oboe), this was the general instrumentation of a String Band. These groups were so called because stringed instruments were in the majority, with acoustic plucked stringed instruments forming the core of the sound (guitars, cuatros, tiples, bragas, bandols etc.). There were many other String Bands around at the time, including Belasco’s Band – founded by the renowned Lionel Belasco; Cyril Monrose String Orchestra; and Gerald Clarke and his night owls. These groups recorded and performed both as standalone instrumental groups and backing accompaniment for Calypsonians. In fact, the sound of early Calypso and what we now call folk music relied heavily on them. Listening to the recordings causes you to realise that these bands had been honing their sound long before they were ever recorded. Lovey’s String Band followed Mango Vert a week later, with recordings of songs like Trinidad Paseo, Mari-Juana, Sarah and Manuelito (See Figure 2), staples of the Trinidadian dance scene at the time. This recording of Manuelito is the only example of foreign-based music archived by the United States National Recording Preservation Board of the Library of Congress, into that country’s National Recording Registry 2002. Figure 1: Loveys Trinidad Calypso String Band Lovey (George R.L. Baille leader, violin), L. Betancourt (2nd violin), P. Branche (flute), W. Edwards (Clarinet), Louis Schnieder (Tiple), E.P. Butcher (Piano), Donald Black, L. Demile (guitars). F.A. Harte, C. Eugen Bernier (cuatros), Patrick Johnson (bass), Cleto Chacha (braga) (http://calypsoforum.wetpaint.com/page/First+Recordings) Figure 2: Loveys Trinidad String Band (Musical group) Colonial-era Calypso? Undeniably, all of the recordings from this instrumental era display a high level of musicianship and excellent tonal quality, which particularly for violins, is a sign of classical training. This initial instrumentation is also obviously similar to classical ensemble styles where violins, clarinets (and oboes) regularly duet. Figure 1 also shows Lovey’s band in military-style or marching band style uniforms solidifying the notion that the string bands were heavily ingrained in the activities of Trinidad’s colonial past. Apart from Calypso, the bands also played a variety of European influenced dance styles of music The style and level of improvisation in the music also highlight the obvious influence of American small band New Orleans style Ragtime and blues. As found in those two American jazz artforms, Calypso String Band instruments have similarly set roles. * Guitars and other plucked string and low frequency bowed string instruments held the background rhythmic elements and chords and provided the foundation for all other instruments. * Violins and reed instruments, depending on the preference of the band leader layered on the melody or improvisational ornamentation and musical interludes (all layers always being present) * When vocalists were also involved, the violins tend to be used more often than reed instruments to support the melody line, with the reeds (and later trumpets) providing the musical interludes. The recordings below (Figures 3,4 5) demonstrate these different uses of the instrumentation with earlier recordings (1912 – 1930) displaying the preferential use of the violin, clarinet or vocal team. Later recordings show tendencies toward more structured instrument interlude lines and trumpet leads and reed instrument leads. They also display the introduction of the saxophone to the lead line-up (See Figures 6). Figure 3: Recording of Lovey’s String Band, ‘Mango Vert’, 1912 (double-click the icon below to hear the recording) Figure 4: Recording of ‘Yaraba Shango’ by (Calypsonian) Tiger and Gerald Clarke and his Orchestra, 1936 (double-click the icon below to hear the recording) This recording is still a few years before WWI. Here, the lead improvising instruments were obviously the clarinet and oboe, with the violin playing a secondary lead role playing mainly the same musical line as the main vocal sings and also supports the guitars. Both of these particular secondary roles are common to all of the recordings where the violin is present. (http://www.youtube.com/watch?v=0qA87Wl3dmAfeature=related) Figure 5: Recording of the Congo Bara performed by the Kiskedee Trio (written by Attila the Hun), 1935 (double-click the icon below to hear the recording) This version of Atilla the Hun’s (Raymond Quevedo) French patois/English tune relies heavily on the vocal trio to carry the melody. So much so, that the violin’s support of the voices, an octave above is almost missed. At this point, the addition of the marac and piano supplement the more sparse core instrumentation (possibly one or two guitars). A muted trumpet is used to provide the main musical interludes, supported again by the violin. Interestingly however, the trumpet is not used throughout the piece like the violin (and in previous recordings the reed instruments). This reveals the need for balance in the overall band sound in these live, one-track recordings and supports the authenticity of these recordings when compared to live performances. It also helps to clarify the use of the violin and the more dynamically-varied reed instruments in early calypso. The violin was prized in this setting for its ability to mimic the flexibility of the voice. The modern Calypso As unmuted brass instruments became more common because of their sharper, louder and more penetrating sounds, the musical lines in calypso became more structured and simpler. * Guitars continued to be used as core instruments, though fewer (possibly one or two) and usually exclusive of other plucked string instruments * Core instruments accompanied the vocals with simpler chord progressions followed by musical interludes in which the brass instruments would play, to the continued guitar accompaniment. * Clarinets and violins ceased to be used, except in Calypsos written in the style of early calypso * Vocal Calypsoes became the standard form, with instrumentals of the calypsonians compositions done by other instrumental groups, particularly steelpan. Figure 6: Recording of ‘Royal Tour’ by Roaring Lion (1978) (double-click the icon below to hear the recording) As such, the music is very different to the â€Å"jazzy† sounds of earlier calypso. It is in this era (1944) that my calypso-based violinist Stanley Roach was born. Roach was the violinist for Kaiso 2: Happy Days, with Phil Dobson’s band and for the recording for which he is best known, Calypsonian Shadow’s ‘De Hardest Hard’. However, Mr Roach has and always will prefer classical music and so is dedicating the rest of his days to that form, with the hope to produce an album of some challenging works. Roach was classically trained to ABRSM grade 8 (for which he received a Merit) by his father. He continued on to win the televised talent competition Scouting for Talent, in its second year of existence with challenging Romanian dances. His proudest moment however, was being called to play for the prestigious opening concert of the Music Festival many years ago. He has always valued his father’s style of teaching and his opinions. Roach notes that his father â€Å"taught a philosophy behind the music, to do with your mind and spirit†. In building sound technique, his father advised him to â€Å"take it one note at a time (step at a time) and put your mind and your soul and your heart into it†. In this area, he has much in common with the original string band players. With regard to calypso, for Shadow’s â€Å"De hardest hard† he notes that he used a technique of improvising that he calls â€Å"cross-phrasing†, where you improvise from the latter half of the initial phrase to another halfway through the next phrase. This allowed the music to breathe, something that was rare to the New Orleans-style filled sound of early Calypsoes. Roach admits readily that like his father before him, he disliked the way that classical instruments were used in Calypso. However, he was a fan and admirer of the work of Trinidadian parang fiddler Saltero Gomez of the Papa Goon Parang group. Apart from Gomez, his influences are jazz violinist Stephane Grappeli and classical violinist Menuen. Although, like Roach my second interviewee was also taught the violin classically, Lawrence ‘Wax’ Crooks has a genuine love of folk music and always intended to use his skill to play Tamb’rin Music. The Violin and Tamb’rin Music. The violin is the preferred melody line instrument in Tamb’rin music. This traditional folk music from Tobago, also has its roots in our colonial times. The handheld goat skin frame drums, called the cutter, roller and boum, are accompanied typically by the triangle and violin / the mouth organ (See Figure 7). Frame drums were used because they could be easily hidden from colonial masters who had a great fear of the drums. However, similar frame drums can be found in Martinique, the Dominican Republic, Mauritius, Morocco, Brazil and even among the Native Indian population of North America. Additionally, the spiritual dance styles that Tamb’rin music accompanies were derived from a mocking of the dances of the colonial masters during slavery and as such, the types of songs and the dances accompanying them are the reel, jig, pasea etc. Figure 7: Picture of Mt. Saint George Tambrin Band (1995) 56 year old Lawrence ‘Wax’ Crooks, is the violinist and leader of the Royal Sweet Fingers Tamb’rin band. He surprised me by first saying that he was taught to play classically by a classical teacher 7 years ago and joined the band immediately. Wax was a part of a 3-month workshop teaching Tobagonians to play the violin. It was the only formal training he ever received. He notes that it has made him a more precise player than his predecessors, and he has been noted by articles to have a classical bowing technique. However, he relied on his childhood memories to play tamb’rin. With this in mind, he plays with the instrument against his upper arm, so that it is easier to talk while playing in the relaxed settings of the events Tamb’rin music is usually played at. He also noted that it is more comfortable to play in this way and so playing can be done for the many hours of the traditional dances, weddings, christening (now replaced by djs), birth nights, illness (reel dance between 12-12:30 would help, as it would definitely cause a manifestation of the spirit to take place). At more formal events though, he admits to moving the instrument up to the classical position with his chin placed in the chin rest. Wax notes that violin was always the preferred instrument in Tamb’rin music, because: * The long hours of traditional ceremonies would lead to vocalists tiring * Mouth organs were limited in the notes they could play. They could not play the fully correct melody. The more modern push-key mouth organs have greater flexibility and with less need for training, they are starting to become more common than violins. * The violin has flexible notation. Many traditional ceremonies are long because when the spirit manifests itself in the person (Ride), the music must continue until they regain consciousness. â€Å"If you stop playing, you will leave them in another world†. The spirits also dictate the other aspects of of the culture of playing in Tamb’rin. Alcohol is liberally dispensed, as this â€Å"quiets the spirits†. Wax sprinkles rum on the back of his violin for the same reason. Also, tambrin is always played by a group of musicians, as the spirits can overpower one. Wax has seen instances of violin strings bursting and entire drums being lost when conditions are right. Even the music must be appropriate to the situation, or again instruments are scarred or lost. â€Å"When everything is right, the atmosphere is coolsoothing†. Figure 8: Scored Example of a reel â€Å"Call me Mama† Conclusion Interviews and archived material have confirmed that the violin as a solo instrument or in small numbers is a versatile member of a band that was perfectly suited for more traditional, acoustic arrangements. However, owing to changes in culture due to historical experiments with louder instruments (brass and saxophones), they are no longer common in at least two traditional artforms, parang and calypso. With the reinvention of the mouth organ and the lack of another generation interested in traditional forms, the violin is also slowly disappearing from Tamb’rin music. Its use in our music is a result of both classical training and the ingenuity and good ears of of Trinbagonian musicians. For this reason, although there are fewer exponents of each traditional form, there is a wealth of violin students and recordings of the music to spur another generation on. This project has enabled me to find many recordings and has started my interaction with older musicians who have a wealt h of anecdotal information on traditional music forms. It is my hope at this point that I will be able to solidify information on traditional violin pedagogy to pass on to future generations. References What is parang? Nalis Library archives. Last accessed 16 April. http://www2.nalis.gov.tt/Research/SubjectGuide/Music/Parang/tabid/233/Default.aspx?PageContentMode=1 The Stringed Instrument Database. http://stringedinstrumentdatabase.110mb.com/t.htm The National Recording Registry 2002, National Recording Preservation Board of the Library of Congress, http://www.loc.gov/rr/record/nrpb/registry/nrpb-2002reg.html History of Trinidad and Tobago. 2012. Wikipedia. 16 April 2012. http://en.wikipedia.org/wiki/History_of_Trinidad_and_Tobago ANDREAS MEYER. â€Å"THE OLDER FOLKS USED TO FIDDLE AROUND THE NOTES.† PLAYING THE VIOLIN FOR TAMBRIN BANDS IN TOBAGO (WEST INDIES), 2006, http://www.llti.lt/failai/05%20MEYERIO.pdf Frame Drums and Tambourines in Continuum Encyclopedia of Popular Music of the World, Volume 2: Performance and Production. Edited by John Shepherd, David Horn, Dave Laing, Paul Oliver, and Peter Wicke. New York: Continuum, 2003, 349-350, 362-372]. http://www.nscottrobinson.com/framedrums.php Discography Calypso Best of Trinidad 1912-1952. http://www.rhyners.com/proddetail.php?prod=0508 Calypso Pioneers 1912 – 1937. http://www.amazon.com/Calypso-Pioneers-1912-1937-Various/dp/B0000002QV/ref=sr_1_1?s=musicie=UTF8qid=1334700896sr=1-1 Calypso Carnival 1936 – 1941 http://www.amazon.com/dp/B0000002SC?tag=ubriacowinerevielink_code=as3creativeASIN=B0000002SCcreative=373489camp=211189 Victor Discography: Lionel Belasco Orchestra, http://victor.library.ucsb.edu/index.php/talent/detail/16409/Lionel_Belasco_Orchestra_Musical_group; Victor Discography: Lovey’s String Band, http://victor.library.ucsb.edu/index.php/talent/detail/44453/

Tuesday, January 21, 2020

The Definition of Success Essay examples -- Expository Definition Essay

What is success? How does one succeed in life? A few moments' thought will convince us that the question is by no means an easy one to answer. We say this, that, or the other man is successful, but what do we mean by it? One man has houses and lands, has a large bank account, drives fast horses and has many apparent friends, such a man is accounted successful. Yet all of these things that minister to his pleasure have been acquired by unremitting labor, by hard, avaricious dealings with his fellow-men, by trampling upon the hearts and affections of thousands; in the face of these facts is the man a successful one? The question will be answered differently, according; to the views of life of the one answering it. Some think wealth is the only measure of success no matter how attained. Su...

Monday, January 13, 2020

Nike Brand Equity

Case 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such as competitive, winners, strong, and better than the rest.This also is a way for Nike to obtain credibility and quality. With the Air Jordan line, Nike sold over $100 million shoes in the first year (129). Nike’s sources of brand equity hit all the way to the top of the CBBE pyramid for American consumers. Within the first two years alone Nike had 50% of the market share for athletic shoes. Salience is huge with the Nike logo. About 97% of Americans were able to recognize the Nike lo go in 2000 (139). Imagery and performance were the main points that Nike stressed with its brand when it advertised itself.Nike stresses its performance as a main key point. Nike has been able to fulfill individual needs or judgments such as self-respect and self-confidence (which you obtain when wearing shoes that the athletes wear). It fulfills needs that are more difficult to articulate such as the social needs for power and belonging. Resonance is obtained through the athletic communities Nike has built such as the relationships that were built with the athletes on Nike’s behalf as well as the consumer’s behalf with the Air Jordan line.It doesn’t surprise me that Europeans had a lack of respect for the Nike brand as stated in question two. To start off, Europe didn’t have the same view on certain sports as well as the fact that their athlete idols were different. Second, athletic shoe specialty stores didn’t even exist there. Third, their cultu re is different than the American culture so naturally there are going to be some ways in which Nike is unappealing to their cultural values. Nike was seen as an aggressive, arrogant, and intimidating brand due to its strong advertising and the message of power and performance.This advertising technique and these values worked in America, but not so well in Europe. Europeans were more traditional and less competitive. Some TV channels even refused to air the Nike vs. Evil advertisements. To change these views Nike decided to create an image in the consumers minds to be seen as culturally, personally, and geographically relevant to the consumers while keeping their logo and brand name constant. Nike gained 90% control of the brand distribution in Europe to make sure that happened (133).Nike became more involved as a sponsor of sports leagues such as soccer and emphasizes its â€Å"apparel† in general. In 1997, Nike decided to also adjust its global branding strategy to tune do wn violent advertising techniques and resonated with regional interests. They used the two best-known athletes to create a sense of awareness and attachment to the brand globally. They even toned down the use of the swoosh logo and created product lines that were more community building and less aggressive to consumers.In Asia, more specifically, Nike used ads with athletes that were local to their culture and stayed away from the aggressive advertising they once used that gave them irreverence in Europe. They learned their lesson and knew they needed to start out with a soft advertising approach and increase their brand awareness. To answer Question three, I will emphasize a few main points. Nike is known for innovative products globally with their shoe lines, Shox or AirJordan, but their image tarnished slightly from the working situations they found in Asia.The imagery and feelings surrounding Nike now for Americans may be weaker due to this. As Americans, we believe strongly in freedom, equality, and the privilege to have those. Nike basically took advantage of that and treated their employees in Asia with very little freedom and treated them unfairly. Even though the sweatshops scandal weakened the image of Nike in the minds of Americans, Nike is still are seen as a powerful brand that emphasizes performance, power, and gives its consumers a vision to be the best. The sweatshops weakened their image in the minds of Americans.As I stated before, aggressive advertisements work for Americans because we are a society that is so strongly attached to our sports, individualism, performance, and are competitive in general. However, as we saw in question 2 that approach doesn’t work well globally. In order to appeal to the world, Nike needed to make some local adjustments as well as global changes for its brand. Europe’s brand equity sources stem mainly from its attachments to the soccer community and apparel line. In 1999 the company’s soccer orders from Europe grew over 100% from the previous year (140).Nike has strong performance, salience, and even resonance in this respect. Although competition, Reebok, may have better imagery, Nike has worked hard to improve theirs in European minds and must be doing something right with numbers that impressive. In Asia, Nike has strong brand equity from its image, performance, and judgments. They didn’t create such strong advertising techniques since they learned their lesson in Europe. This gave Asians a chance to see Nike in a positive light from the start, which makes their brand equity source from judgments and feelings better off the bat as compared to Europe’s brand equity sources.Asian sales led the stock price to more than $70/share for the first time ever. Even after the collapsed economy they were ordering Nike goods and Nike kept with them. From this one could infer they are loyal customers, which reaches the higher levels of the CBBE pyramid (feelings and resonance). References: Keller, Kevin Lane. â€Å"Nike: Building a Global Brand. †Ã‚  Best Practice Cases in Branding: Lessons from the World's Strongest Brands. 3rd ed. Upper Saddle River, NJ: Pearson Education/Prentice Hall, 2003. 125-47. Print.